08/27/2026
The Role of Media in Sport: Building Excellence, Not Just Noise
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By Rida Mourak
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The media has enormous power in the world of sport.
It can inspire athletes, educate the public, promote healthy values, and help develop qualities such as discipline, perseverance, respect, teamwork, leadership, and resilience.
But with this power comes responsibility.
Today, technology has made communication accessible to almost everyone. With a smartphone, Android device, iPhone, or computer, anyone can publish an opinion, criticize an athlete or coach, or present themselves as an authority.
Accessibility is a great thing—but accessibility should not be confused with expertise.
Throughout my career in sport, I have received a lot of criticism. Criticism itself is not necessarily negative. Constructive criticism can help us learn and improve.
What concerns me is criticism that comes without knowledge, experience, or respect.
I have sometimes received strongly negative comments from people who have never spent even half the time I have invested in sport—people who have never experienced the years of training, competition, coaching, failure, learning, and responsibility that come with a long career.
Having an Android phone, an iPhone, or a computer gives someone the ability to speak.
It does not automatically give them the knowledge, experience, or authority to judge.
This is an important distinction.
I believe everyone has the right to express an opinion. But with that right should come responsibility.
Before criticizing an athlete, coach, or professional, perhaps we should ask ourselves:
● Do I understand what I am talking about?
● Do I have enough experience to make this judgment?
● Is my criticism constructive?
● Am I helping this person or simply creating negativity?
● Am I contributing to the development of the sport?
Sport needs voices—but it also needs standards.
The role of media should not be to give unlimited space to negativity or create chaos through uninformed opinions.
It should help promote knowledge, education,. respect, achievement, and positive development.
Because sport is not developed by those who simply talk about excellence.
Sport is developed by those who dedicate themselves to practicing, teaching, learning, and improving it.
Let's use technology and media as tools to build sport—not simply create noise around it.