Ghost Bronco

Ghost Bronco Ghost Bronco is the best logo WMU has and it's used the least. The new Visual Identity with the ci This page has no affiliation with Western Michigan University.

All trademarks are owned by Western Michigan University.

10/20/2023

The rebrand still sucks.

Did you know Western Michigan University changed their logo? Did you know that the 'circle W' is now the logo for WMU a...
08/10/2021

Did you know Western Michigan University changed their logo? Did you know that the 'circle W' is now the logo for WMU athletics and they have put a letter head at Lawson Ice Arena?

Did you know they got rid of the Ghost Bronco logo we've come to love and identify with?

Get the Ghost Bronco gear you saw on the sidelines but could never buy. Reject the rebrand by signing our petition. Buy gear with the logo we all love before its too late at GhostBronco.com.

MERCH DROP! We've made available a few new styles that you cant get anywhere else. Limited sizes and quantities. If y...
08/08/2021

MERCH DROP! We've made available a few new styles that you cant get anywhere else. Limited sizes and quantities. If you want us to provide more quality Ghost Bronco gear please sign our petition and continue to shop at GhostBronco.com

GhostBronco.com is LIVE! Get the gear you saw on the sidelines but could never buy. Proceeds power scholarships for WM...
07/30/2021

GhostBronco.com is LIVE! Get the gear you saw on the sidelines but could never buy. Proceeds power scholarships for WMU students. Fight against the horrible rebranding and restore our identity as Broncos! 'Show your horsepower' and visit GhostBronco.com

“According to WMU’s initial response, the budgeted amount for implementing the “new visual identity” in Fiscal Year 2021...
06/22/2021

“According to WMU’s initial response, the budgeted amount for implementing the “new visual identity” in Fiscal Year 2021-2022 is about $670,000.”

A message from the WMU-AAUP President and Vice President With key financial articles now under discussion at the negotiation table, the WMU-AAUP is continuing to flesh out a comprehensive and conte…

The interview with Dialed in Detroit on the Western Michigan University rebranding and what http://GhostBronco.com is do...
06/22/2021

The interview with Dialed in Detroit on the Western Michigan University rebranding and what http://GhostBronco.com is doing about it.

https://t.co/E9x9VtvRV7?amp=1

Listen to the Dialed in Detroit segment from 6/12/21 where we talk about the branding changes at Western Michigan University and what the team at GhostBronco...

Strong brands evolve, not relaunch. Over the span of 40 years Apple modernized and simplified their logo. Over the spa...
06/22/2021

Strong brands evolve, not relaunch. Over the span of 40 years Apple modernized and simplified their logo. Over the span of 80+ years the Western Michigan BRONCO has evolved and been simplified. That is, until 2020 when someone eliminated our identity of 80+ years.

Huge mistake.

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