06/03/2026
Yesterday I watched a room of founders grade their own marketing. One number told the whole story.
We ran a strategy session for our Board of Directors and Launchpad members. Everyone scored their content on six things. Then we compared notes.
The pattern was unanimous. Score 20 or higher, and leads and sales show up consistently. Most of these same founders were under 12 just three months ago. Stuck. Chasing. Closing cold.
Here’s the shift. You don’t win the sale on the call anymore. You win it before. The strongest deal is the one where the buyer already answered the problem for themselves.
It comes down to temperature. Never try to close a cold lead. You warm it first, with content that does the work.
I built that six-point test into the carousel. Score yourself 1 to 5 on each. Be honest. Add it up out of 30.
Then find your lowest number. That’s the hole your leads are falling through.
Comment “PRESOLD” if you’d like details on our 2-hour training on building a presold buyer.