05/25/2026
We have to BRAG a little after an event like that 👏
110+ riders took on Greene County for BRAG this weekend and we truly could not have asked for a better day ☀️🚴 The scenic roads and great stops to live music and a packed after party afterwards, it was such a fun way to kick off Memorial Day weekend in Jefferson!
Today especially, we also want to recognize the 8 veterans who signed up to ride this year. This was our first year offering free veteran registration, and we were honored to have them be part of the ride.
We’re incredibly thankful for all of the volunteers, sponsors, businesses, and community members who helped make the day happen. A huge thank you to Jefferson Telecom, The Public House, A&W, Bosshart Land Survey, Bike World, Wild Rose Casino, Greene County Conservation, HyVee, and Fareway for helping support this year’s ride.
We also want to recognize the volunteer planning team behind BRAG: Jamie Daubendiek, Dan Meythaler, Brent Gerzema, Sarah Bosshart, Emily Dyer, and the Jefferson Matters staff including Emily Rohner, Kevin Paulsen, and Matt Wetrich, plus so many others that helped the day of! Thank you for all of the behind-the-scenes work that helped make the ride happen.
If you snapped photos throughout the day, tag so we can share them!
Mark your calendars now for next year’s BRAG: Saturday, May 29, 2027 👏