Browns Creek Fish Camp, Inc.

Browns Creek Fish Camp, Inc. Johns River. Browns Creek Fish Camp isn’t just a bait shop—it’s a Jacksonville legend with salt in its veins and stories on every piling. Hooked on tradition.
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Since 1943, Browns Creek Fish Camp has been Jacksonville’s iconic waterfront bait shop—serving anglers with live bait, dock access, and generations of fishing tradition along the St. Holding down Heckscher Drive since 1943, this waterfront staple has been fueling fishing adventures for generations of anglers, boaters, and river lovers who know that the best days start with a stop at the Creek. Whe

ther you’re chasing the sunrise, the perfect cast, or just a little dockside wisdom, Browns Creek delivers. From live and frozen bait to tackle and essential supplies, it’s the go-to hub for anyone serious about fishing the St. Pull up by boat, swing in by truck, and leave with everything you need—plus a few tips you won’t find on Google! But what truly sets Browns Creek apart is its grit, heritage, and heart. This isn’t some polished big-box retailer—it’s the kind of place where handshakes still matter, stories get better with every retelling, and the community rallies together like family. Generations have launched their fishing memories here, making it more than a business—it’s a local institution. So, if you’re looking for fancy, keep driving. But if you want authentic, time-tested, and a little saltwater swagger, Browns Creek Fish Camp is where Jacksonville’s fishing culture lives and breathes. Fueled by community. Built for the water.

BACK IN STOCK‼️Come on up the creek and get those kingfish what they want to eat. Stock up now for this  weekends  King ...
06/25/2026

BACK IN STOCK‼️

Come on up the creek and get those kingfish what they want to eat. Stock up now for this weekends King Buster Fishing Tournament and register at: KingBuster.com we were fortunate to get 250 packs and they will go fast just like the last batch did.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

🎣 BIG KINGS LOVE BIG HAND CAUGHT RIBBONFISH! 🎣If you’re serious about catching tournament-winning kingfish, start with t...
06/24/2026

🎣 BIG KINGS LOVE BIG HAND CAUGHT RIBBONFISH! 🎣

If you’re serious about catching tournament-winning kingfish, start with the bait that consistently produces results!

🏆 The leaderboard of virtually every major kingfish tournament is dominated by kings caught on hand caught ribbonfish. Their size, flash, and natural presentation make them one of the most effective baits for targeting trophy smokers.

🔥 We just picked up a fresh batch that was caught earlier this week, and these fish are absolute perfection. Clean, fresh, and ready to help put you in the winner’s circle.

Be sure to register for the upcoming King Buster Fishing Tournament! Always a great time 🏆 💰

Stop by Browns Creek Fish Camp and stock up before they’re gone. The next big king could be one ribbonfish away.

Browns Creek Fish Camp
5212 Heckscher Drive
Jacksonville, FL 32226

📍Jacksonville’s Original Bait & Tackle Shop Since 1943

06/24/2026

🌊🐟 A BIG DAY FOR JACKSONVILLE’S OFFSHORE WATERS 🐟🌊

Tomorrow, the Jacksonville Waterways Commission will deploy Northeast Florida’s newest major artificial reef approximately 18 miles offshore at Harm’s Ledge, marking the first significant reef deployment for the City of Jacksonville in many years.

This reef, constructed from massive donated concrete culvert structures, will create essential marine habitat, providing refuge, feeding opportunities, and spawning areas for countless species of fish and marine life for generations to come.

Artificial reefs do far more than improve fishing. They enhance marine ecosystems, support diving opportunities, strengthen offshore tourism, and generate economic benefits for charter operators, marinas, tackle shops, restaurants, hotels, and other local businesses throughout Northeast Florida.

This project is the result of an incredible team effort, and we would like to recognize the many partners who made it possible:

✅ City of Jacksonville Waterways Commission
✅ Florida Fish and Wildlife Conservation Commission (FWC), including Keith Milley and the Artificial Reef Program
✅ U.S. Fish and Wildlife Service
✅ Reef Manager Joe Kistel for overseeing planning and ex*****on
✅ Mobro Marine for providing the marine construction services, barge, and equipment necessary for deployment
✅ Jacksonville Offshore Sport Fishing Club, along with Darrin Willingham and Paul Malone, for their leadership and commitment to future reef development
✅ Jax Utilities, Rinker Materials, and Phillips Heavy Civil Construction Company for generously donating reef materials that significantly expanded the project’s impact at no additional cost to taxpayers

A special acknowledgment goes to the Jacksonville Waterways Commission, whose dedication and persistence helped bring this project from concept to reality. Their vision has helped put Jacksonville back in the reef-building business!

As Commissioner Marc Hardesty noted:

“This project demonstrates what can be accomplished when government agencies, private industry, and community partners work together to improve our marine environment and expand recreational opportunities. The benefits of this reef will be felt for decades by anglers, divers, marine businesses, and future generations who enjoy Northeast Florida’s offshore waters.”

Most importantly, this reef is not intended to be a one-time project. It represents the beginning of a renewed commitment to creating a rolling reef program that will continue expanding offshore habitat and recreational opportunities throughout our region.

📍 Reef Coordinates:
30° 22.109’ N
80° 54.028’ W

Boaters, anglers, and divers are encouraged to visit the new reef site and experience one of Northeast Florida’s newest offshore destinations as it develops into a productive marine ecosystem.

We’ll be front and center for the deployment. Keep an eye out for pics 📷

Congratulations and thank you to everyone involved in making this happen! ⚓

Captain Scott Washington put Ashlan Baker and the crew of the  Reef Thief on a solid  kingfish. That kingfish was good e...
06/22/2026

Captain Scott Washington put Ashlan Baker and the crew of the Reef Thief on a solid kingfish. That kingfish was good enough to take top honors in the “Fired Up Kingfish Tournament “ Lady Angler division out of St Augustine on Saturday.
Ashlan took top honors by using Browns Creek Fish Camp, Inc. Ribbonfish and
Pogy oil.
Undoubtedly the Reef Thief crew is heading to Browns Creek for another load of kingfish supplies for this coming weekend as they compete in the King Buster Fishing Tournament. The fish have shown up all along beach. Don’t forget to register at Kingbuster.com for this great tournament and a chance to win a 3 night stay at Venice River House at Venice Marina as part of the 1st place prize structure. VeniceRiverHouse.com

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

06/21/2026

It’s Kingfish time so come by the shop and we might be able to provide you with one of these secret kingfish spots. Next weekend is theKing Buster Fishing Tournament. This tournament is one of our favorites that we have been fishing for many years. The emphasis on getting children out fishing is exceptional.

Go to KingBuster.com to register right now. The fish are definitely showing up. Huge numbers of fish have show up with multiple boats landing double digits in the “Fired Up” beach tournament yesterday.
The first place crew will win a 3 night stay at Venice River House at Venice Marina Louisiana. Check it out at VeniceRiverHouse.com
Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

🎣🏆 KING BUSTER IS ALMOST HERE! 🏆🎣If you haven’t registered yet, now is the time! The King Buster Kingfish Tournament is ...
06/19/2026

🎣🏆 KING BUSTER IS ALMOST HERE! 🏆🎣

If you haven’t registered yet, now is the time! The King Buster Kingfish Tournament is shaping up to be one of the great kingfish events of the summer, with great competition, big payouts, and plenty of bragging rights on the line.

🌟 Bonus for the Champions! 🌟

The 1st Place Team will also take home a 3-night stay at Venice River House at Venice Marina, Louisiana—one of the Gulf Coast’s premier fishing destinations for yellowfin tuna, swordfish, wahoo, snapper and world class inshore fishing.

🏡 Learn more about the prize stay at:
VeniceRiverHouse.com⁠

🎣 Whether you’re chasing your first tournament win or looking to add another trophy to the shelf, don’t miss your chance to compete.

👉 Register today:
King Buster Tournament Registration⁠

Tight lines, good luck, and we’ll see you at the scales! 🐟💰

Interesting article showing the far reaching harm caused by the last minute injunction issued by rogue federal Judge Rud...
06/17/2026

Interesting article showing the far reaching harm caused by the last minute injunction issued by rogue federal Judge Rudolph Contreras a President Obama appointee. Sadly, the misuse of injunctive relief caused harm and obfuscates justice.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

https://asafishing.org/advocacy/the-sportfishing-advocate/floridas-red-snapper-closure-caused-harm/?fbclid=IwZnRzaASgAPtleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEeVF0KjE4p3p2MOL9OR7adr16YKc3dva5qOcORhUgj5kEYUhw92kUgT15-Tpw_aem_IxJMWQ6A_sQseWiPp8J6iA

ASA released accounts from Florida charter captains, headboat operators and tackle shop owners describing disruption caused by the closure of Florida’s 2026 Atlantic red snapper season.

Triston’s catch of the day! Triston brought his Mom and Dad by the shop and took them fishing and showed them what surf ...
06/14/2026

Triston’s catch of the day!

Triston brought his Mom and Dad by the shop and took them fishing and showed them what surf fishing around here was all about. They picked up their live bait , some pompano rigs and Triston went on a roll. Great Job filling the box and landing this 3.6 lb Pompano.
By the way Triston you look great in that hat!!
Come on up the creek, we have what you need to succeed around here.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

🎣 The future of fishing is looking bright! 🎣Bring the kids, make some memories, and let’s go fishing.  Since 1943 we hav...
06/13/2026

🎣 The future of fishing is looking bright! 🎣

Bring the kids, make some memories, and let’s go fishing. Since 1943 we have helped generations of fishermen develop a life long passion for fishing.

Live bait, frozen bait, fake bait, we got it all !!

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

🎣🐟

Browns Creek Fish Camp, Inc.  is attending and speaking at the South Atlantic Fisheries Management Council right now. Ye...
06/10/2026

Browns Creek Fish Camp, Inc. is attending and speaking at the South Atlantic Fisheries Management Council right now. Yes , that’s right, the Red Snapper folks.

The goal of sane management of our fisheries has been elusive since the origins of this conundrum began in 1987. We very much appreciate the customers attending today along with Darrin Willingham and Paul Malone of the Jacksonville Offshore Sport Fishing Club
Together will continue fighting the good fight and ask you to voice your concerns over the current state of Red Snapper management with your elected Federal and State representatives NOW!!
In the mean time come on up the creek. We have the bait you need to succeed in Florida waters.

Browns Creek Fish Camp
Jacksonville’s best bait shop for decades.
Voted JAX BEST #1 bait shop
BrownsCreekFishCamp.com
5212 Heckscher Drive
Jacksonville, Florida
(904) 757-1600

Address

5212 Heckscher Drive
Jacksonville, FL
32226

Opening Hours

Monday 6am - 5pm
Tuesday 6am - 5pm
Wednesday 6am - 5pm
Thursday 6am - 5pm
Friday 6am - 5pm
Saturday 5:30am - 5pm
Sunday 5:30am - 5pm

Telephone

+19047571600

Alerts

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