06/05/2026
Hi, I’m Julie 👋 — the heart and vision behind the brand.
Mama of two teens, wife, fitness studio owner, operator, toilet cleaner, coach, instructor, personal trainer, nonprofit founder, early riser, equipment mover, baton twirler, stroke survivor, Ironman finisher (it was a long time ago, but it still counts 😜),... really just doing my best to survive every season of life right alongside all of you.
A few things about yours truly:
👯 I taught my first fitness class in 1992—step aerobics—in Spokane, WA, and I haven’t stopped since.
📍Before landing in Jackson in 2005, I lived in Newport Beach, CA, and Big Sky, MT, working in the hospitality industry.
🧑🧑🧒🧒 I’ve been married almost 18 years to an incredibly patient and supportive guy (a requirement when you’re married to a small biz owner 😅). In just a few days, we’ll have two high schoolers: a senior daughter 🩰 and a freshman son 🛹.
🍼 My first venture into entrepreneurship was owning a Fit4Mom franchise when my daughter was born in 2008, offering pre-and postnatal fitness classes. Now I’m watching many of those little ones become seniors—right alongside my own!
🚀 I opened my studio doors in 2012 as Revolution Indoor Cycling when my kiddos were just 2½ and 9-mo old. In 2019, rebranded to VIM (means energy + enthusiasm) to better reflect who we had grown into.
💥 After 13 years of dreaming about more space, the perfect opportunity finally came along. Since March 2025, we’ve been settling into our new home—and loving it!
📲 Small business at its finest: when you call, text, or email, you’re ALWAYS talking directly to me!
🫶 A lifetime of group fitness has truly raised me. Being part of others’ days has helped me through so many of mine—high school, college, moves to new states, love, loss, divorce, marriage, motherhood, amazing friendships, connections, sickness, and health. It’s such a powerful tool!
I may have created the space, but you bring it to life. Thank you for showing up!
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