Southside Bait & Tackle Iron River

06/20/2026

Father’s Day is tomorrow!

We sold a handful of our new TRIKA fishing rods today, but we still have plenty left in stock.

These rods are designed right here in Superior, Wisconsin, and they’d make an awesome Father’s Day gift for the fisherman in your life.

Message us if you’re interested in one for Father’s Day. We can put one aside for you once payment is submitted.

Don’t wait too long — they’ve already started moving!

06/19/2026

Bait punchcards are big at Southside!
Get punched every time you buy $8 in bait, and your 10th one gets you $8 free.

Just don’t run it through the washer…
Unless you’re trying to help our profit margin. 😆

06/12/2026

All set up!!

06/11/2026

What a shame!

BREAKING: Despite a recent committee motion, the Wisconsin DNR has confirmed that the Brule State Fishing Hatchery will still end operations.

06/10/2026

A little teaser of our new merch arriving soon!

06/09/2026

06/09/2026

Swimsuits are displayed & ready to sell!

06/09/2026

Here’s Pauly Wally restocking his inventory — we’ve been selling a ton of his crawler harnesses lately.

Rumor has it he’s out there dropping logs in the hot spots just so you keep coming back for more. 🎣😂

06/07/2026

We have a special guest today! Rachel is going to be slanging bait today out in Iron River! Stop on in and tell her hi!

06/06/2026

🎣 FREE FISHING WEEKEND STARTS TODAY! 🎣

Wisconsin’s Free Fishing Weekend is here — June 6–7, 2026! That means you can cast a line without a fishing license, trout stamp, or salmon stamp this weekend. All regular fishing regulations still apply.

Stop in and stock up before you hit the water! We’ve got bait, tackle, rods, and everything you need to make the most of a free week of fishing fun.

Bring the kids, bring a friend, and enjoy Wisconsin’s lakes, rivers, and streams this weekend. Let’s go fishing! 🐟

📍 Stop by today before you head out