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Monday 8am - 4:30pm Tuesday 8am - 4:30pm Wednesday 8am - 4:30pm Thursday 8am - 4:30pm Friday 8am - 4:30pm

Impact Racing

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#1 choice for Safety gear to fit your Motorsport needs! Robbie and I have both created products that matter for our particular markets.

On December 1st, 2010 MasterCraft Safety stunned the motorsports industry with their press conference at the IMIS show in Indianapolis, Indiana announcing their acquisition of Impact. The official announcement of the asset-based purchase came as a surprise to racers and industry folks however it was extremely well received. With MasterCraft Safety's introduction of the suspension seat to the niche off-road community in 1970, the company immediately became an innovative leader and safety advocate for the off-road racing and recreational four-wheeling markets. Over the last 40 years, MasterCraft Safety has continuously evolved and has strived to expand its presence and improve driver safety through pioneering suspension seat designs, the addition of occupant restraints and driving suits, and now through the acquisition of Impact. In his book, Racing Safely, Living Dangerously, Bill Simpson recalls the first time he met, Rick Mears, prior to the two becoming close friends. Simpson’s initial impression was that Mears was “just another one of those blankety-blank off road racers.” Many years later, Simpson ironically handed over the reins of his company to another blankety-blank off-road racer: Robbie Pierce. Much as Simpson tested his own products early on (most famously lighting himself on fire while wearing a Nomex race suit), Robbie Pierce competes in a SCORE Trophy-Truck class in the SCORE International desert racing series, a sanction best known for the grueling and legendary Baja 1000. “In all honesty, the off-road racers of today do not get the credit they deserve,” explained Simpson. "A racer is a racer and that common thread is all is takes to understand the needs of all the different circuits out there. This acquisition is combining a powerful wealth of safety expertise in a broad range of motorsports.”

With a history deeply rooted in racing and a unique sense of understanding driver needs, Robbie Pierce was the ideal choice to carry forward Bill Simpson’s vision and legacy. “As a racer, Robbie understands the inherent dangers of competing and the importance of safety equipment. Drivers rely on my products every time they strap into their race vehicle and that is a reality both Robbie and I share and something neither of us take lightly,” remarked Bill Simpson. MasterCraft Safety acquired not just the inventory and product designs of Impact, but also the real estate. Impact's manufacturing facility is situated on 3.5 acres located in the heart of “Gasoline Alley” in Brownsburg, Indiana and their retail location is located inside Roush Yates Performance Parts - in the center of NASCAR country in Mooresville, North Carolina. The full-line of Impact products will continue to be proudly made in the USA, in the birthplace of the famed Indy 500, and will complement MasterCraft Safety’s manufacturing in Santee, California. As dirt meets asphalt, look for MasterCraft Safety’s style and influence to find its way into a host of new Impact products while the company's legacy will continue through the development of entirely new safety solutions catered towards the existing MasterCraft Safety audience. Throughout the evolution of this acquisition, gradual changes will be made as operations are slowly integrated. For the time being, both brands will operate separately, maintaining a focus on the loyal racers and enthusiasts who have created the identity of each individual company.

10/29/2026

Locked in and ready for action!

📸 John Williams

10/27/2026

Race ready and battle approved 💪🏼

📸 Brooks Motorsports

10/26/2026

Focused on race week!

📸 Matthew Hartford

10/24/2026

What a good day looks like!

📸 Brian James Walnum of Justin Davis

10/22/2026

The perfect combo 👌🏼

10/21/2026

Victory Lane never looked so good! Congratulations to Ricky Thornton Jr. on your big Championship win this past weekend 🏁🏆

📸 🏁

10/20/2026

Everything’s bigger in Texas, even the WINS! Congratulations to Antron Brown and team on taking home the diamond Wally this weekend at the NHRA Stampede of Speed!! 🏆

📸 creds on photos

10/19/2026

The dust has settled after 2 awesome days of racing at the Laughlin Desert Classic! Congratulations to Tracy Graf and Justin "Bean" Smith for coming in 1st in class but also for ending the season as AWD Champions and taking the OVERALL Championship!! Amazing season boys! 🏁🏁🏆🏆🏆

📸 BITD

10/17/2026

10/16/2026

is race ready for the Laughlin Desert Classic this weekend 💪🏼
Good luck and safe racing everyone!!

Address

7991 W 21st Street
Indianapolis, IN
46214

Opening Hours

Monday	8am - 4:30pm
Tuesday	8am - 4:30pm
Wednesday	8am - 4:30pm
Thursday	8am - 4:30pm
Friday	8am - 4:30pm

Telephone

+13178523067

Website

https://twitter.com/ImpactbyMCS

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