Assabet River Bicycles

09/09/2026

🚲 BIKE FEST IS COMING! 🎉

Join us Saturday, September 26th for a full day of bikes, great deals, ice cream, and good times

🚲 Biggest bike sale of the year!
🎮 Bike minigames/competitions
🍦 Ice cream
🎟️ Bike raffle & more!

🧡 WIN A SCOTT SPARK 970! 🧡

We’re raffling off an orange Scott Spark 970 — Size Medium!

🎟️ 1 ticket — $10
🎟️ 6 tickets — $50

Tickets are available NOW at the shop!

Whether you ride every day, are looking for your first bike, or just want to hang out — come join us!

📅 Saturday, September 26th
⏰ 10 AM – 5 PM
📍 90 Cherry St, Hudson MA
(Back of the shop 👀)

More announcements coming soon 👀👀👀

09/08/2026

Lennie was riding his 25yrs old bicycle all the time. Now Lennie is riding his new Verve 🚲 even more all the time...? Yeah like that!

Yes daylight hours are shortening, morning temps are cooler but there is still lots of great riding weather ahead of us! Come check out our selection of bicycles ready to roll out the door, bought or rented!

09/04/2026

These cool kids rolled off on a bicycle built for two. Specifically, on the snazzy Ponto S Go!

Cool machine with beefy tires, easy on/off, comfortable banana seat, pegs for the passenger all on a mini-moto style chasis!

Lots of good riding weather left. Come pick out your and get out in it!

08/26/2026

Call to schedule your suspension service, as quick as a 2-day turnaround!

https://conta.cc/4zzWxNP

Email from Assabet River Bicycles Fast, certified suspension service, done locally in 1-2 days   Give your fork, shock, and dropper some love... In just 1-2 days! Your fork, shock, and dropper post ar

08/26/2026

His wee ones are only speeding up on the bike path so finally Bryan got serious about keeping up by jumping on this Marlin 5. You can't escape now little people! 😂

Family fun on bikes! We help make that a reality.

08/25/2026

Calvin is ready for some E-braaaap on his new Ramblas e-mountain bike. Not as common as other styles of ebikes but hey, trail riders can use a little assist too!

We sell ebikes but also rent them! Stop by to try one out!

08/24/2026

Kyle knew what he wanted and used BOPIS (Buy Online Pick Up In Shop) feature to get what he wanted. A nice new Quick hybrid cruiser, shipped to and professionally assembled by our shop.

That's one way to buy a bicycle. Another way is to come see us and cruise the selection if bicycles we have on the floor!

08/23/2026

These folks rolled, nay, bounded away on their new Ultimate T10 and Arroyo 7 Elite ebikes. It was a sunnier day but, designed in the Netherlands these bikes can be ridden even on a soggy day like today!

Fenders, chainguards, spray flaps, headlight and taillight all in place to keep the elements on the road and off you! We've more Gazelles in stock and plenty of other cruiser ebikes in the shop.

We rent ebikes as well!

08/19/2026

Well known in other parts of the world. Ridden and proven at the top level of cycling in the world (IYKYK). We are excited to be at the forefront of push into the USA market!

For the performance road cyclist, these bikes are decked out with high quality components.

And as Van Rysel bring their brand into the USA they, and we, are offering aggressive pricing until the end of September. Check the last pic. Insane. If you were ever looking to land yourself a rocketship but at a reasonable price, now is the time!

We have several in stock and some have already escaped into the wild (new bike day for one of our WNR regulars Carlos!). Access to more through our distributor as well. We are also planning to make a few of these available as demo models. Stop by or call if you want more info.

08/18/2026

Ken's in the green and on the gravel with his new Checkpoint ALR. Fun gravel bike for not too much green.

More gravel bikes in stock, come check out bicycles made to handle mixed terrain wherever you may explore it.