Social Gudz by Alysia Gradney

Social Gudz by Alysia Gradney Follow me on Instagram! instagram.com/socialgudz Social Gudz is completely online, no travel required!

At Social Gudz, I help eye care professionals discover time-saving marketing communication tools that nurture customers, grow engagement, build loyalty, and boost sales. Marketing Strategies Made Easy for ECPs

Time-saving marketing communications resources and tools that help eye care professionals nurture customers, grow engagement, build loyalty, and boost sales. Marketing Classes, Posting Grap

hics, Content Starters & Prompts, Q&A Sessions, Trending Hashtags, and exclusive offers will be delivered directly to our member dashboard. Members can submit any questions via the members-only support area. Or access unlimited support inside the members-only Facebook group. To learn more visit socialgudz.com

Get To Know Your Marketing Coach
Nice to meet you, my name is Alysia. With over 15 years of experience in marketing communications (MarCom), I use my knowledge and experience to help eye care professionals grow and meet their goals. I’m a certified marketing professional who loves vision care. I’ve earned the Certified Digital Marketing Professional (CDMP) credential from the Digital Marketing Institute, and the American Marketing Association’s Professional Certified Marketer in Digital Marketing certification (PCM-DM). Before becoming an entrepreneur and marketing coach, I worked as the Senior Director of Digital Marketing & Public Relations at Vision Source. In this position, I developed marketing campaigns, PR campaigns, and managed the digital reputation of the corporate office; while coaching over 3,300 independently owned vision care practices across the United States. Now I spend my time hosting digital experiences, studying marketing, and building new strategies to help ECPs big and small stand out online.

QUICK TIP FOR EYE CARE PROSUse these strong call-to-actions (CTAs) to encourage followers to engage with your ECP brand1...
04/09/2022

QUICK TIP FOR EYE CARE PROS

Use these strong call-to-actions (CTAs) to encourage followers to engage with your ECP brand

1. DM for more info!
This will encourage the follower to leave you a message so be ready to respond.

2. Click the link in bio!
This will drive traffic to your website to purchase a product or book an appointment.

3. Follow for more tips!
This encourages someone who doesn't follow you to hit that follow button to keep in touch.

Give these CTAs a go, and watch your engagement (and clicks) soar!

Make sure you follow me for more tips

Well, to be honest, we aren't really stealing followers but we're more like sharing followers.1. Reach out to a brand yo...
04/06/2022

Well, to be honest, we aren't really stealing followers but we're more like sharing followers.

1. Reach out to a brand you carry in your practice to guest post or blog with them.

2. Participate in a big brands LIVE on social media. Make sure you leave comments during the LIVE to help you engage with their followers.

3. Host your own LIVE and invite local influencers to join you.

4. Create engaging content that tags a bigger brand.

5. Leave meaningful comments on big brand accounts.

Save this post for later to steal ---- I mean ---- share followers

04/04/2022

Hey hey hey there busy eye care pro, don't forget to schedule your social media posts.

When you become a Social Gudz resource, set aside time to schedule your social media posts for the upcoming month.

Scheduling your posts will help you free up time in your workday while nurturing customers, growing engagement, building loyalty, and boosting sales.

03/30/2022

Have you ever struggled to create a clever caption to post along with an eye health fact?

Remember to create content with variety, whether you’re aiming to post once a week or three times a day.

Your Social Gudz membership can help you tell your brand story in an authentic voice that’s in line with your strategic business goals.

Today is going to be an exciting day. I'll be spending my time collaborating with graphic designers for the next batch o...
03/25/2022

Today is going to be an exciting day.

I'll be spending my time collaborating with graphic designers for the next batch of posting graphics for Social Gudz members and I couldn't be more excited.

One thing about me you should know is that I am extremely passionate when it comes to my work. I get excited about new marketing trends and I love to create new things.

As a sit here with my warm cup of tea, I'm excited to create resources and tools that will help eye care pros reach their goals.

Keep an eye out because it's going to be so good!

I'd like to take a moment to recognize the crucial role that optometrists play in public health. Doctors of Optometry oc...
03/24/2022

I'd like to take a moment to recognize the crucial role that optometrists play in public health. Doctors of Optometry occupy a unique position in healthcare.

Patients may come to them for routine eye care, but optometrists have the ability to identify health issues that patients may not typically associate with an eye exam.

Due to advancements in the field of optometry, optometrists often identify broader health issues, such as diabetes and heart disease, in the communities they serve.

I have a special place in my heart for the field of optometry, optometrists, and optometry students. Thank you for the work that you do, I hope you feel appreciated and loved today.

Happy World Optometry Day!

Did you know that the average user spends 28% of their Internet time on social media? This means social media is an exce...
03/23/2022

Did you know that the average user spends 28% of their Internet time on social media?

This means social media is an excellent place for you to reach people who want to engage with your eye care business and get to know your offerings better.

The more people know about your product and your expertise, the easier it is to get them to book an appointment or make a purchase.

This is how you turn your posting strategy into actually reaching your business goals.

03/21/2022

Created by Alysia Gradney, Social Gudz is a marketing communications resource for eye care professionals with time-saving tools that nurture customers, grow engagement, build loyalty, and boost sales.

Visit socialgudz.com to learn more.

For an eye care pro, there's nothing worse than struggling with a creative block when it comes to marketing. When you're...
03/18/2022

For an eye care pro, there's nothing worse than struggling with a creative block when it comes to marketing.

When you're pressed to create on a deadline, but you just can't think of something original for a post or campaign, it's easy to fall into despair.

This is why you need to be a Social Gudz member. Each month you'll receive ready-to-use posting graphics, content starters, and more.

Social Gudz makes it easy to cross social media posts off your to-do list.

To learn more visit socialgudz.com

Organic engagement is still one of the best ways for eye care pros to increase their reach on social media organically.F...
03/16/2022

Organic engagement is still one of the best ways for eye care pros to increase their reach on social media organically.

Five easy ways to reach more people on Instagram and Facebook is to post...

1. Post carousels images that stop your followers while their scrolling

2. Create short videos that highlight your brand voice

3. Include clear and simple to follow Call-to-Action statements in your posts

4. Educate your followers on eye health facts, about your business, or products

5. Use platform features that create moments of engagement for your followers like polls and Q&As

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