04/18/2026
Who owns the data generated by an athlete’s body?
We break down the NBA’s wearable-tech rules, why teams cannot use player wearable data in future contract negotiations, trades, or waivers, and why the deeper battle is really about control, inference, retention, and value. The current public CBA gives players access to their wearable data and restricts public/commercial use absent further agreement.
Full video on our YouTube channel.
BiometricData