Firm AF

06/21/2026

"At the end of the day, it's about helping people become the strongest version of themselves.”

A great feature on our founders, Sonny Thai and Carl Hall, and the story behind Firm AF.

Check out the full interview 👇

Today we’d like to introduce you to Sonny Thai. Sonny, we appreciate you taking the time to share your story with us today. Where does your story begin?Firm AF started from a simple belief: fitness should be about building confidence, strength, and community, not intimidation. What began as a pass...

06/15/2026

This Pride Month, we’re moving with purpose. 🌈

Join us for SWEAT. SCULPT. PRIDE AF, a community fundraiser supporting LGBTQ+ youth through Kaleidoscope Youth Center.

Can’t attend? You can still make an impact.

💛 Donate any amount via Venmo:
💛 Purchase limited-edition Pride merch at our website.
💛 Share this post with a friend

100% of proceeds and donations will be donated to Kaleidoscope Youth Center.

No contribution is too small. Together, we’re creating a stronger, more supportive community for LGBTQ+ youth.

🌈 Friday, June 26 • 6:30 PM
🎟️ Link in bio to reserve your spot firmaf.studio
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06/12/2026

SWEAT. SCULPT. PRIDE AF. 🌈

Our limited-edition Pride Fundraiser Collection is officially here.

Every purchase helps support LGBTQ+ youth through Kaleidoscope Youth Center and our upcoming Sweat. Sculpt. Pride AF. fundraiser event.

Join us on June 26 for an evening of movement, community, raffles, refreshments, and a restorative sound bath—or support the cause from anywhere by purchasing a shirt.

Because Pride is more than a month. It's community, visibility, and showing up for one another.

Shop the collection. Support the cause. Move with purpose. https://www.firmaf.studio/firm-af-merch

06/08/2026

SWEAT. SCULPT. PRIDE AF. 🌈

Move with purpose. Support LGBTQ+ youth.

Join us for a special evening of movement, art, and community as we raise funds for Kaleidoscope Youth Center and their mission to provide safe, affirming spaces for LGBTQ+ youth.

Hosted inside the beautiful Barsky Gallery, this one-of-a-kind experience begins with an energizing sculpt workout led by Sonny & Carl of Firm AF, followed by a restorative sound bath experience with Melinda . Enjoy refreshments, raffles, and an inspiring evening surrounded by art and community.

Every ticket purchased directly supports LGBTQ+ youth through Kaleidoscope Youth Center.

📍 Barsky Gallery
50 Harrison Street, Hoboken, NJ

📅 June 26, 2026
⏰ 6:30 PM

✨ Sculpt Workout
✨ Sound Bath
✨ Refreshments
✨ Raffles
✨ Community

Special thanks to our collaborators:
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Can’t attend? You can still support the cause by donating via Venmo.

🎟️ Reserve your spot https://api.hellowalla.com/previews/6449256?b=11700&type=class

06/06/2026

Friday night. Beautiful weather. Proud AF community.

We dance.
We sculpt.
We sweat.
We unleash our inner vixen.

Tonight is about more than fitness. It’s about celebrating who we are, embracing who we’re becoming, and creating space for everyone to move freely and authentically.

Through music, movement, and connection, we honor self-expression, self-discovery, and the courage to take up space.

Headphones on. Energy high. Pride louder than ever.

We are strong.
We are seen.
We are Proud AF. 🌈🎧✨

06/01/2026

FIRMCHELLA 2026 🎧✨

Two days worth of workouts. Every signature class. One unforgettable experience.

From silent disco headphones and a hydration bar to nonstop energy from our coaches and community, FIRMCHELLA brought together everything that makes Firm AF different.

Thank you to everyone who showed up, sweated with us, and made this event one to remember. 🖤

We’re already thinking about what next year could look like… 👀

Would you come back for FIRMCHELLA 2027?

05/19/2026

Kneeling gluteal adductor drive… and yes, she burns where she should 😮‍🔥

Half kneeling—glute on, core tight.
Slide it out slow, drag it back in with your inner thigh. No shortcuts.

Stay stacked, squeeze at center, and feel the work.
Simple… but she’ll humble you real quick 😏🔥

Sonny Thai

Sneaker by

05/15/2026

Motherhood changes everything, including your relationship with yourself 💗

In collaboration with + her son Emilio, Baddies Baby AF is a postpartum-friendly space for moms to move, reconnect, and feel strong again.

✨ Fireside chat with Melissa Kolton, postpartum + lactation specialist
✨ Babies welcome
✨ Community + movement
✨ Complimentary beverages and snacks
✨ Raffle giveaways

🗓 Thursday, May 28
⏰ 11AM
📍 Hoboken
💞 Only 8 spots available

Hosted by .studio ✨ (link in bio!)