08/28/2026
We're transmitting a physical culture to the next generation whether we like it or not. The two pictures offer two different paths. The question is which way are we going?
The physical practices of a people create its physical culture and establish the norms or standards which imprint or engrave their characteristics even on the young who have yet to contribute their part.
I think we're at a critical point in the development of our physical culture in America. There is a tendency away from the fresh, real, and raw, and toward the inert, apathetic, sterile, and stifled. Do our kids have the opportunity for unstructured free play with their peers after school, or during recess? Do they come home to play outside or do they vegetate in front of a screen? What do they see us, the adults, doing? Do they cook and eat and complete chores alongside family members, or do they withdraw from one another into headphones and much easier "virtual relationships?"
I think the good news is that a robust physical culture is not just healthier, it's also more enjoyable and more attractive.
We're for vigor, sunshine, fresh air, real food, sweat, and the civic responsibility to pass along a wholesome physical culture to the generations to come.
www.iliadathletics.com