04/03/2024
Has anyone not been following along with March Madness?! We’ve seen the spike in Jack Golhke’s NIL value as Oakland upset Kentucky in the first round, and we watched Caitlin Clark and Angel Reese lead Iowa and LSU into a battle we won’t stop talking about for years to come in the Elite Eight, with 12.3 million viewers - WOW!
If you have been following along, you probably have seen some entertaining ads from the NCAA Official partner Great Clips, like their Wrights and Wrongs with Jay Wright! This Friday at the Brand Innovators College Sports Final 4 Upfronts in Phoenix, PlayBooked’s CRO will be having a fireside chat with Lisa Hake, VP of Marketing & Communications for Great Clips. They will be diving in to their endeavors in sport marketing, March Madness and mullets! Excited to see the Brand Innovators community there!