Fridie Outdoors

Empowering people to get outdoors by improving access to camping know how, anytime, anywhere

04/06/2026

🎂 Birthday girl here!!

For the past year, I started contemplating a goal: I wanted to learn how to swim. What I really wanted was to go camping on a lake and be at peace on a paddleboard.

But I kept running into this little voice, "You can't swim. What if you drown?"

So I flipped the question. I started asking:
What would it take for me to feel peace in the water?
What would it take to feel truly comfortable & confident out there?"

The answer was always the same: Learn to swim.

So that's what I did. 🏊🏽‍♀️

And THIS birthday? I'm ringing it in as a swimmer! On my birthday yesterday, I paddle boarded and kayaked — and loved every second.

There's something about doing things I've never done and going for it. That's the energy I'm carrying into this next year.

For my birthday, would love to hear what you're working up to that's new?

02/17/2026

Happy Chinese New Year! The Year of the Horse in the Chinese zodiac symbolizes strength, speed, energy, and independence. Associated with passion, freedom, and action, this year often signals a time for rapid progress, travel, and taking risks, though it may bring volatility and require patience.

In honor of the Chinese New Year, here are some moments from travels to Shanghai and Bejing. I remember these moments walking outside and thinking how much I love that no matter where we live, being outside feels good.

That's why I'm really excited to embrace this year with strength, speed, and energy and build out what we're working on with Fridie Outdoors to get even more people camping and outdoors!

Let's goooo!

02/11/2026

In honor of Black History Month—though let’s be real, we celebrate all day, every day—it’s time to gear up for your next adventure with intent.

Every camping trip and outdoor adventure, these are the 5 essentials that we LOVE and they are made possible by Black-owned businesses:

🔥 : Keep your hands warm on those crisp morning trails with convertible, thumbless mittens designed by Susan, featuring internal pockets for hand warmers.

⚡ : Stay active with apparel designed to protect your skin from infections; founder Mitch created this line to be cooling, breathable, and free of toxins.

☀️ : Sun protection should never come at the cost of confidence. Dujon’s "Clear Coat" is a truly invisible SPF 50 that works on every skin shade from porcelain to espresso.

🐝 .balms : Sustainable and simple. Kobe’s handmade, all-natural balms are crafted with Mother Nature’s finest ingredients and come in plastic-free packaging.

🏕️ : Build your confidence at the campsite! Lestarya built the Fridie Outdoors app that provides outdoor skill tutorials that are accessible even when you’re offline. Available for iOS and Android.

What are your favorite essentials for camping or just getting outside?

01/19/2026

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." - Martin Luther King Jr.

Today we honor the legacy of Dr. King—a man who stood firm in the face of the greatest challenges. His words remind us that true strength is forged in the difficult moments, but we also know that to stand strong for others, we must first be grounded ourselves.

For us, being grounded isn't a nice-to-have; it’s a must-have for the work ahead. We find our peace and our power in nature. Whether it’s a day hike or an overnight camping, these respites outside give us the clarity to face the world’s challenges with a steady heart.

How are you staying grounded so you can forge ahead?

10/01/2025

Camping is considered a "gateway activity" because most campers start doing other outdoor activities too. And I tell you...

Something magical happened this summer while camping...

After years of camping near lakes, rivers, and the beach, I fell in love with the water in a new and unexpected way.

I fell in love with the water.

Not standing by the water.
Not admiring from afar.

But I fell in love with being ON and IN the water.

It's been really unexpected for my relationship with water to change like this because growing up I never learned to swim. The ocean was polluted and there were no pools.

While I've taken lessons here and there a while back, fear and embarrassment held me back from really going for it.

But this summer, I'm proud to share that I've been taking swimming lessons to become a more confident, fully capable swimmer. And it feels incredible!

Next year, you're about to see a lot more swimming, stand up paddle boarding and kayaking while camping!

Is there something new you've started doing this summer too? Would love to hear.

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07/30/2025

✨POV: You needed a sign… so here’s six.
The fire’s warm, the tents are up, and the crew’s ready what are you waiting for?

⛺ Whether it’s your first time or your favorite tradition, just go.

📲 Save this for your next trip.

💬 Tag the person you’re camping with first.
✨

07/23/2025

Camping made simpler….. and way more confidence-boosting.

With Fridie Outdoors, you don’t need years of experience or perfect cell service to feel ready for your next adventure. 🏕️

✅ Download lessons for offline access
✅ Learn skills at your own pace
✅ Get peace of mind in the outdoors

Whether you’re new to camping or just want to brush up on the basics we’ve got your back :) !

📲 Download the Fridie app today on the App Store or Google Play and let’s get camping.

Address

Government Camp, OR
97049

Website

http://fridieoutdoors.com/

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