02/18/2026
https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7429708102343680000
Today Peter St. Lawrence Launched the "From Concept to Category" — a strategic briefing on how new product formats evolve from invention to global adoption.
his series explores the rise of functional delivery systems, the science behind oral mucosal absorption, and what it takes to build a category before the market knows it exists.
If you’re building, investing in, or studying emerging health and performance formats, this is for you.