Impact Eighty-Eight

Impact Eighty-Eight We train new home sales pros, leaders, and builder teams who want to make a difference, focusing on what matters: people, purpose, and performance that lasts.

This industry isn’t just about selling homes—it’s about serving people and changing lives.

09/03/2026

Most leaders have never been told their stance is working against them.

In this clip from a recent Speak to Lead session, Ryan Taft pauses a leader mid-practice to fix something small, the way they were standing, and the change in how they come across happens almost instantly.

That's what three days of live coaching does that a slide deck never will. You can't see your own habits until someone in the room points them out and makes you practice the fix on the spot.

Speak to Lead runs November 3 through 5, and it's built for leaders whose advancement is gated by how they show up in front of a room, whether that's a sales kickoff, a board update, or a client pitch.

Watch the full clip below.

Full details and registration are at impacteightyeight.com/speak-to-lead.

If you know a leader who freezes or fades when the room gets big, send this their way, and if you've got questions about whether this is the right fit, send us a message.

08/31/2026

There's a myth in sales that won't go away, and it's that being pushy is what closes the deal.

Ryan Taft breaks this down clearly. Buyers don't respond to pressure, they respond to certainty, and that certainty comes through in how a salesperson listens and handles objections, not in how hard they push. Steady energy beats aggressive energy every time, and confidence sends a specific message to the buyer, I'm here to help you win.

Watch the full clip below, and if this hits home for your team, send it their way. Sales teams curious about training options can visit impacteightyeight.com or send us a message and we'll point you in the right direction.

It’s safe to say Eastwood Homes understood the assignment. 😆
08/27/2026

It’s safe to say Eastwood Homes understood the assignment. 😆

08/27/2026

Ryan gets asked the same question by sales leaders constantly. How do you create urgency with your team, with your buyers.

His answer flips the question. You don't create urgency. You find the urgency the buyer already has, then your team asks the questions that bring it to the surface.

A lot of sales training teaches fabricated urgency, artificial deadlines, incentives with expiration dates dropped in before any real conversation has happened. That kind of pressure usually backfires, because the buyer can feel when it's manufactured instead of real.

Real urgency comes out of genuine discovery, understanding what's actually driving this buyer's timeline and what's at stake if they wait. Ask the right questions and the buyer will tell you exactly how much time-sensitive their decision really is, no fabrication required.

08/26/2026

Ryan Taft says the biggest lie sales leaders believe is that their job is to manage people. It isn't. Their job is to develop people.

Most leaders were never actually taught the difference, so they default to what feels productive, running reports, tracking numbers, sitting in status meetings. None of that builds a single skill in a single person.

Developing people looks different. It means sitting next to someone while they work, watching what they actually do instead of what they say they do, and coaching the one specific behavior that's holding them back.

That's the idea behind the 4E Coaching Method™, explain the skill, show it, have them execute it, then evaluate what happened. Simple to say, harder to build into a daily habit, which is exactly why we built a certification around it. Learn more about how we can coach you to be a better coach at impacteightyeight.com

08/25/2026

First thing we do at Speak to Lead is ask everyone what they're bad at.

Not what they're good at. Katelyn Spangler told me that alone dropped her guard before she'd even given her first talk, because nobody in the room was pretending anymore. Three days, and every person builds a talk from scratch, gets coached on it in real time, and gets back up and does it again.

Brett Steele said it best. Failing in front of people who actually want you to get better isn't the same as failing in front of people keeping score.

Zach Nelson came in an engineer, not a speaker, worried he'd be the least qualified person in the room. He left saying communication might be the highest value skill he could build in his whole career.

That's the three days. Build it, get up, get coached, get back up. No theory without a rep attached to it.

Next one is November 3 through 5.

Visit: https://impacteightyeight.com/speak-to-lead

08/20/2026

Before Ryan Taft ever wrote a book or built a certification, he was a newly promoted sales leader with no training on how to actually coach anyone. He learned to lead the way most people do, by trial, error, and figuring it out on the job.

Years later, he was in front of a group of leaders, asking them to recite a coaching framework he'd been teaching for close to ten years. Nobody in the room could do it. That was the moment he realized the industry had plenty of training on process, and almost none on how to actually develop people.

That gap is why he wrote RevenueGetter, and why Impact Eighty Eight built the RevenueGetter Coaching Certification. It's a 12-month program built around the 4E Coaching Method™, with four in-person intensives and monthly live calls with Ryan Taft, designed to teach revenue-responsible leaders how to coach for real, measurable behavior change instead of just having better conversations.

January 2027 enrollment is open, with 20 seats available. Enroll or learn more here: https://impacteightyeight.com/revenuegetter-coaching-certification?utm_source=facebook&utm_medium=social&utm_campaign=rgcc_january2027_early&utm_content=i88_brand_page

08/19/2026

I've been doing this work long enough now to notice a pattern I never set out to create.

Leaders come back 90 days into a coaching engagement, and they'll open with the numbers first, more homes sold, a stronger close rate, a team that's finally hitting its targets. But then, almost every time, the conversation shifts. They'll mention, almost as an aside, that their marriage feels different, or that they actually talk to their teenager now instead of just living in the same house.

That's the part of this work that means the most to me. Coaching someone to ask better questions on the sales floor and coaching someone to ask better questions at their own kitchen table use the exact same muscle. You can't develop one without the other showing up somewhere.

That's why "Family First" is one of our actual values at Impact Eighty Eight, not a phrase we put on a slide. A thriving team is made of thriving people, and thriving people have full lives outside of the job.

Drop a comment if coaching or leadership has ever spilled over into your life outside of work in a way you didn't expect. I'd love to hear it.

Impact Eighty Eight just wrapped its first Sales Leader AI workshop, and the leaders in the room left with more than not...
08/17/2026

Impact Eighty Eight just wrapped its first Sales Leader AI workshop, and the leaders in the room left with more than notes. They left with their own AI leadership assistant, hired, onboarded, and trained by the end of the day, ready to take work off their plate so they can spend more time coaching their teams.

We'll be running this workshop again. If you want to see what it would look like for your leaders to build the same thing, reach out to Lindsey Ayala at [email protected]

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