05/28/2026
There’s no product without the process.
No fruits without watering the roots.
You can see someone’s chapter 30…
And forget there was a chapter 3.
The key to my journey was that I never set a fitness goal.
I never said I wanted to get X result in Y timeframe.
The key to my journey was that I made a decision about the type of man I wanted to be.
My old self was Procrastinator Jacob…
My life mantra was just “go with the flow”
I wasn’t thinking about my future self…
If it felt good, I would do it.
This way of living didn’t bring me to where I wanted to be.
It took a toll on my self-esteem, the way I thought about myself.
I didn’t know my own value, and it brought me to a low season in my life.
A season where I was numb.
Coasting through life as the victim to my own problems.
The gym was the one place in my life where I felt in control.
It was the one place where I could make myself proud.
Where I could earn self-confidence…
And over time, as the workouts stacked up, and the healthy habits accumulated…
My perspective started to shift.
I stopped viewing myself as Procrastinator Jacob…
I started viewing myself as the guy who wanted to be his best.
It was a subtle shift, but over time it made a massive difference.
My muscles started growing, and I got more defined.
My mind became more clear, and I became smarter.
My courage developed, and I went all in on my dreams.
Who I was before couldn’t have the new results…
To get more, I had to become more.
I had to grow. I had to change.
I was no longer Procrastinator Jacob…
I became Growth Minded Jacob.
and with that identity shift, came new outcomes.
At some point I got tired of coasting…
and I went all in on optimizing!