Sports City USA

Sports City USA | Where Greatness Grows |
The Official page of
Frisco, Texas

Frisco's September sports calendar is stacked! From youth tournaments to pro matchups, there's something for athletes an...
09/01/2026

Frisco's September sports calendar is stacked! From youth tournaments to pro matchups, there's something for athletes and fans at every level.🏆

🏆 What a week here in The 2026 US Open Pool Championship brought 256 players from 40+ countries to town, and it closed ...
09/01/2026

🏆 What a week here in

The 2026 US Open Pool Championship brought 256 players from 40+ countries to town, and it closed out with a champion. Congrats to Spain's Francisco Sánchez Ruiz on the win! 🎱

Today, Matchroom Pool stopped by our office to hand-deliver the official US Open trophy, and Matchroom Pool's CEO, Emily Frazer, got to celebrate the moment with the 2026 champion and our Senior Sports Sales Manager, Chuck Brakes.

We're already counting down to 2027, when the US Open comes back to Frisco. And this year, we'll have this cool piece of hardware to admire!

Visit Frisco, TX

08/28/2026

What an incredible week it's been in Frisco 🎱

The 49th US Open Pool Championship brought 256 of the world's best players - and 16 former champions - to for six days of nonstop nine-ball, and the energy has been unreal!

Now it all comes down to this. The championship matchups are set, the house is sold out, and Sunday's final airs live on ESPN - broadcasting from Frisco to the whole world.

Another reason we're proud to call ourselves

Matchroom Pool | Visit Frisco, TX

08/27/2026

The Star in Frisco has become a place where the next generation of athletes and sports professionals can grow together ⭐🏈

10 years ago today, Ford Center at The Star in Frisco turned on its Friday night lights for a football jamboree with multiple high school football teams from Frisco Independent School District.

Since opening in 2016, The Star in Frisco has helped bring youth and high school football into the heart of Frisco, giving young athletes opportunities to compete, learn, and experience the game at a high level.
The opportunities go beyond the field. Students can explore broadcasting, sports media, event production, business, and more, gaining hands-on experiences and seeing the many ways they can build a future in sports.

The Star in Frisco is more than the world headquarters of America’s Team. It is a place where the next generation gets to experience what’s possible.

08/24/2026

Today, we celebrated the media reception for the Matchroom Pool 2026 US Open Pool Championships at ROLLERTOWN! We were honored to welcome players, press, and pool fans from around the world as we kick off this exciting week of competition. It’s a proud moment for us to be part of the national stage, showcasing what makes this event so special.

We can’t wait to see the action unfold 🏆

Dallas Cowboys Training Camp Hits The Star in Frisco – A Sports City USA Midweek BoostThe Cowboys bring free open practi...
08/24/2026

Dallas Cowboys Training Camp Hits The Star in Frisco – A Sports City USA Midweek Boost

The Cowboys bring free open practices to The Star in Frisco on Tuesday, Aug. 25, and Wednesday, Aug. 26. Tuesday's practice runs at 6:00 p.m. at Ford Center, followed by a tailgate and drone show on Tostitos Championship Plaza. Wednesday is Cowboys Night with another open practice and ceremonies.

For Sports City USA, it's a major economic impact for our city. Thousands of fans pack The Star in Frisco’s restaurants and shops, driving a midweek surge for local businesses. For those wanting the full behind-the-scenes experience, tours of the Dallas Cowboys World Headquarters are available year-round, giving fans access to the practice fields, locker room, and the iconic star logo at The Star.

08/21/2026

"It was a vision that one day, this small town of Frisco would become a thriving sports destination." - Charlotte Jones Anderson

10 years later, and they were right! 🤩

Today we are celebrating 10 years of The Star in Frisco ⭐
The Star in Frisco is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco, TX, and Frisco Independent School District, The Star in Frisco allows fans to connect with the Dallas Cowboys in ways they have never imagined.

For youth participants, high school football games are truly an iconic experience. Whether you're suiting up on the field, working in the broadcasting room, or in any of the hospitality options, these experiences inside Ford Center are unmatched for the youth in our community. This is one of many examples of why Sports City USA is

Visit Frisco, TX | Frisco TX EDC | City of Frisco TX - City Hall | Dallas Cowboys | The Star in Frisco

Comerica Center is where comes to life, again and again.Home to the NHL’s Dallas Stars Headquarters and practice facil...
08/18/2026

Comerica Center is where comes to life, again and again.

Home to the NHL’s Dallas Stars Headquarters and practice facility, the Texas Legends Headquarters and games, and the Dallas Pulse matches - this 6,000-seat venue is built for more than game day.

In 2026 alone, the arena has welcomed the MLV Championship, AVP Pro Beach Volleyball, youth cheer competitions, conferences, Art in the Arena, and more. From professional athletes to rising stars, business leaders to art lovers, there’s always something happening at Comerica Center.

One venue. Countless ways to play, compete, connect, and experience Sports City USA.

Here in Sports City USA, our gymnastics academies train the next generation of athletes, then take center stage inside t...
08/14/2026

Here in Sports City USA, our gymnastics academies train the next generation of athletes, then take center stage inside the same world-class venues that host elite sporting events. From first routines to championship podiums, our venues are built for every level of competition.

Just this week at the 2026 Xfinity U.S. Gymnastics Championships, Hezly Rivera, the 2024 U.S. Olympic gymnast who trains at WOGA in Frisco, won her second consecutive U.S. all-around title. That's the kind of greatness that starts right here, on local mats and beams.



📸 : WOGA Classic at The Star in Frisco

Twenty-one years ago today (August 6), the first soccer-specific stadium in the United States opened in a then-growing s...
08/06/2026

Twenty-one years ago today (August 6), the first soccer-specific stadium in the United States opened in a then-growing suburb north of Dallas. At the time, it was a bet on the sport of soccer and on the city of Frisco.
It paid off.

Over the past 25 years, Toyota Stadium (formerly Pizza Hut Park) has generated more than $1.5 billion in economic impact for Frisco - fueling development, attracting various events, and anchoring Frisco as one of the fastest-growing cities in the country. In these 21 years, Toyota Stadium has become home to the National Soccer Hall of Fame, and has hosted dozens of concerts, NCAA Football Championships, College Bowl Games, USWNT matches, and so much more!
Now, a $182 million public-private renovation is underway, adding 3,400 seats and major upgrades to keep the momentum going for this iconic venue.

This is what happens when sports infrastructure is built with long-term vision. The business of sports isn't just about game day. It's about the jobs, tourism, and community growth that come with it.

Happy 21st, Toyota Stadium 🏟️🔥

Address

6605 Warren Pkwy, Suite 600
Frisco, TX
75034

Telephone

+19722925250

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