Wheel & Sprocket

Wheel & Sprocket Wheel & Sprocket is your favorite family-owned local bike shop since 1973, offering professional service and bikes from top brands.

We serve SE Wisconsin, Fox Valley, Madison, Chicagoland, and offer online shopping 24/7 at wheelandsprocket.com. Our History
Founded in 1973 in Hales Corners, Wisconsin, Wheel & Sprocket began as a small, local bike shop with big dreams. Chris Kegel started out as a bicycle mechanic just two weeks after the store first opened. Since then, he has worked in every position in the company, from the bo

ttom up. Chris eventually became a partner in the business, and by 1989, he became the sole owner and president. Today, our Wheel & Sprocket brand has extended its reach to four stores in the Metro-Milwaukee area, two in the Fox Valley, and our first stores south of the border, in Evanston, and Oak Park, IL. Even after 50 years, Wheel & Sprocket is family owned and operated by those who have a passion for cycling. Locations in:
Bay View, WI
Fitchburg, WI- NEW! Franklin, WI
Fox Point, WI
Brookfield, WI
Delafield, WI
Appleton, WI
Middleton,WI
Oshkosh, WI
Evanston, IL
Oak Park, IL
Park Ridge, IL

Rainy days call for 🔧flat clinics instead of 🚲practice
09/04/2026

Rainy days call for 🔧flat clinics instead of 🚲practice

09/03/2026

Why drink b**r without riding a bike before? Why ride a bike without drinking a b**r after?

Coworkers can be besties🤞🏽too! Maddie, Tyson, Taylor, and Garrett from W&S Bay View store took a 🚲 trip from Kenosha, WI...
09/03/2026

Coworkers can be besties🤞🏽too!

Maddie, Tyson, Taylor, and Garrett from W&S Bay View store took a 🚲 trip from Kenosha, WI > Chicago, IL…and coincidentally ended up across the street from W&S Evanston. This just seems right 🥰

The Lake Country Trail that passes in front of Wheel & Sprocket in Delafield is already ~spectacular~ and now there's 12...
09/02/2026

The Lake Country Trail that passes in front of Wheel & Sprocket in Delafield is already ~spectacular~ and now there's 12.5 more miles!

Check it out when you can and stop in to say hi along the way

🚲 12.5 MILES OF NEW TRAIL! 🎉

A BIG new addition to our local trail system is ready to celebrate! 🌳🚴‍♀️

Join the community for the Lake Country & Jefferson County Interurban Trail Ribbon Cutting on Thursday, September 3 at 6 PM in Oconomowoc.

The celebration marks the completion of Jefferson County’s Interurban Trail and the final western segment of Waukesha County’s Lake Country Trail, creating a combined 12.5 miles of NEW trail from Watertown to Oconomowoc! 🙌

And the best part? After the ceremony, you’re invited to bring your bikes, rollerblades, or just yourselves and explore the trail! 🚲🛼🥾

📍 2nd Street Lake Country Trail Trailhead in Oconomowoc
📅 Thursday, September 3

Who’s ready to check out this new stretch of trail?! 👇

Save this post, comment TRAIL for the details, and tag your biking buddy! 💚

09/02/2026

This is truly AMAZING🤩

Bikes, experiences, and so much more have been generously donated by some of our favorite brands, vendors, and local businesses.

Every bid helps support The Chris Kegel Foundation, our 501(c)(3) dedicated to carrying on the legacy of a man who meant so much to so many. An incredible dad. A passionate advocate and businessman. A leader.

Thank you for supporting this cause, honoring Chris' legacy, and helping us continue the work he cared so deeply about -- making the world a better place to ride a bicycle.

Bid now 👇https://www.32auctions.com/organizations/141029/auctions/204324/auction_items/7133667

Let's keep it rolling! This is the most pre-registered riders we've had in years...2026 is going to be a BIG year💛
09/02/2026

Let's keep it rolling! This is the most pre-registered riders we've had in years...2026 is going to be a BIG year💛

09/01/2026
We weren’t too tired😴 for a Two Tired Cycling group ride this weekend! Fun, quick ride down to Hillside Coffee House in ...
08/31/2026

We weren’t too tired😴 for a Two Tired Cycling group ride this weekend! Fun, quick ride down to Hillside Coffee House in Oak Creek☕️

Address

Franklin, WI

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 10am - 4pm
Sunday 11am - 4pm

Website

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