Jason Forrest

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World's Top 5 Sales Trainer
FPG Founder | 15+ Years Helping Homebuilding & Remodeling Sales Teams Grow Revenue by 35% in 90 Days
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10/29/2026

There are five levels of money and you’re on one of them right now, so let’s talk about level 5, which I call freedom money.

In levels one through four, the money comes from you, so the moment you stop working, the money stops too, but at level 5 your money keeps earning while you sleep.

I believe the number one human desire is freedom, and money is only the way you get there, so if you treat more money as the goal, you can earn plenty of it and still miss what you actually wanted.

There’s a question that keeps people in sales up at 2 in the morning, and if you’re past 40, you know the exact wording: what happens when my body can’t do this anymore?

Level 5 is the only real answer to that question.

If blow it money is the highest level you ever reach, you’ll have a nicer truck and a nicer house, but you’ll still have to keep selling, presenting, and driving until your knees give out, and the week your body stops is the same week your income does.

I’m telling you this because I want your time to belong to you someday, so start building toward level 5 now.

Which level are you on right now? Tell me in the comments, and send this to someone in sales who needs to hear it.

10/27/2026

There’s a stat going around that has a lot of salespeople scared, but I smiled when I read it.

According to Gartner, one of the biggest business research firms in the world, 67% of B2B buyers say they prefer a rep-free buying experience, up from 43% back in 2021. That number is everywhere right now, and if you’re a seller, you’re supposed to read it and panic.

What nobody’s quoting is that 69% of B2B buyers in the same research said they still go to a sales rep to check the research they already did with AI, and an earlier Gartner survey found that buyers who preferred a rep-free experience reported 23% more purchase regret.

So listen to that again. Buyers still want a sales rep, they just don’t want a bad one.

The 67% are walking away from the rep who shows up unprepared, runs a discovery call they could have Googled, and reads slides the buyer downloaded two days ago. That rep was always a little optional, and the market is finally saying it out loud.

Now here’s where it gets good for you, because if you do the work, if you know the buyer’s business before the sales call, if you bring judgment along with the information, if you’re a sales warrior who leads with authority and serves with empathy, you just got handed the greatest competitive advantage of your career.

Every mediocre sales rep who hears 67% is about to quit and go find a job that doesn’t require them to earn it every single day, which means the sales reps who stay will win those deals.

A rep-free future only cuts out the reps who were never adding value, and if you’re reading this, that’s not you.

Send this to a sales rep who panicked when they saw the 67%.

10/26/2026

There are five levels of money and you’re on one of them right now, so let’s talk about level 4, which I call blow it money.

Blow it money is the $20,000 trip to Turks and Caicos you write a check for, or the Cybertruck you pay cash for without taking on more debt, and nobody’s stressing over the statement after it clears.

There’s only one rule, and it’s that if it goes on a credit card or you eat rice for two months to cover it, it doesn’t count, because that’s survival money.

Being able to buy something and being able to afford it are two completely different things, and blow it money means you get to enjoy what you’ve earned without borrowing from your future to do it.

So go get the thing, because I want it for you, just make sure you get it in the right order.

What’s the first thing you’d buy with blow it money? Tell me in the comments, and follow so you don’t miss the other four levels.

10/23/2026

A neuroscience study measured how sales reps respond to AI coaching versus a human coach. The results have been all over LinkedIn, but the AI sales tool companies are only telling you half of the story.

In the study, each sales rep ran a five-minute practice sales call with an AI buyer. Then they got coaching on that call from either an AI coach or a human coach. Two days later, the reps coached by AI remembered 50% more. That’s the number they keep posting.

But here’s what they’re not putting in the headline. Reps who expected a human coach showed more motivation and more emotional engagement. They were ready to lean in. If you’re a sales warrior, you know that’s everything.

Let me translate.
AI made them smarter.
A human made them braver.
Now tell me which one closes the deal.

Memory is a commodity. Your buyer can Google almost anything, but they can’t Google conviction. They can’t Google belief. Your rep has to show it on the call. Reps build that kind of belief when a coach tells them after a bad call, “You’re better than that last call. Now prove it.”

If AI is doing the coaching and your managers are doing spreadsheets, you automated the wrong thing.

Use AI for practice and role play. Keep the coaching human.

Who was the coach who told you that you were better than your last call? Tell me in the comments.

If you know a sales leader who just bought an AI coaching tool, share this with them.

10/22/2026

Great to be at AI Marketing World 2026 in Dallas!

AI is changing the way businesses operate, market, and sell, and there's always something new to learn.

I'm here exploring new tools, strategies, and practical ways to use AI to improve performance, create better customer experiences, and help businesses grow.

Looking forward to connecting with other leaders and bringing some great ideas back to the team!

10/22/2026

People can have the ability to accomplish something and still give up on it.

I've spent years studying why people perform below what they're capable of, and one thing I keep coming back to is what they believe about their own effort.

When someone believes their actions can produce a different result, they have a reason to keep trying.

But when they start believing that nothing they do will change the outcome, their behavior changes.

They hesitate. They stop taking initiative. They put in less effort. Eventually, they may give up on something they were fully capable of achieving.

This is why mindset and human performance are so closely connected.

What you believe about the impact of your effort influences how much effort you're willing to give.

Have you ever stopped pursuing something because you weren't sure your effort would make a difference?

10/21/2026

Mental toughness is built, not born. Keep that in mind the next time you interview a sales rep.

You’ve heard a sales manager say it. “He just doesn’t have the mental toughness for this job.” Maybe you’ve said it yourself.

A new study published in Frontiers in Psychology, a peer-reviewed psychology journal, lays out a cognitive developmental model of mental toughness. Toughness works as a system with five layers that keep feeding each other. Your environment shapes your character. Your character shapes how you experience a loss. That experience changes your attitudes. Your attitudes change how you think under pressure. Then your thinking shapes your character all over again.

That means every losing streak rebuilds your rep’s toughness. Whether it comes out stronger or weaker depends on what they believe while it’s happening.

Here’s what those five layers look like on a sales team.

1. Environment: your sales culture, the standard you hold, and the energy in your sales meeting.
2. Character: what your rep believes about rejection, about who they are, and about whether they deserve to win.
3. Experience: how you debrief a lost deal. Do you coach your rep through it, or do you say “get ’em next time”?
4. Attitudes: the self talk before the next sales call. Average thoughts or baller thoughts.
5. Thinking: how your rep executes live on a call, in real time, with no safety net.

A sales leader can build every one of those layers. So stop screening for mental toughness in interviews like it’s a personality trait. Build the sales coaching system that produces it.

Performance = Knowledge minus Leashes. Believing your reps either have toughness or they don’t is one of the biggest leashes in sales.

Think about the last time one of your reps went through a losing streak. What did you say to them after the third lost deal? Tell me in the comments.

If you lead a sales team, or you know someone who does, share this with them.

10/20/2026

How many months of savings do you need if you get paid on commission?

My answer is six. Here’s why.

There are 5 levels of money. Level 3 is what I call bulletproof money. It’s your living expenses and your savings. The boring account. Nobody sees it. You can’t drive it around or show it off to anybody.

But it’s the highest return investment you will ever make in your sales career.

Here’s what happens in your brain. When you need a deal, losing it feels like a real loss. And people who are afraid of losing play scared.

When you only want the deal, losing it just means you didn’t gain something. You stay calm. You tell the customer the truth, even when the truth might cost you the sale.

Every salesperson says, “I want your business, but I don’t need your business.” Money in the bank is the only thing that makes that line true.

That’s what your savings account buys you. The freedom to serve a family honestly.

So start with 3 months of living expenses. Then build to 6. The standard advice was written for people with a steady paycheck. If your income depends on the next sale, 6 months is what keeps you bulletproof when leads slow down.

This goes for anyone whose income goes up and down. Real estate agents, business owners, contractors, freelancers, anyone on commission.

Be honest. How many months do you have saved right now? Drop the number in the comments.

And tag someone you know who gets paid on commission.

10/15/2026

I love being around people who are committed to improving themselves and bringing out the best in others.

This week, I had the opportunity to work with some incredible business leaders during an interactive masterclass on human performance, leadership, and behavior change.

We had some great conversations about why people perform the way they do, what holds them back, and how leaders can help their teams achieve more.

One of the biggest lessons I shared was this: **What you choose to measure changes how people think about improving.**

When you measure outcomes people can't fully control, they tend to focus on external circumstances. But when you measure behaviors they can control, they start asking themselves what they can do differently to get better.

And that's where real behavior change begins.

I love opportunities like this because helping people understand how their minds work, improve their performance, and develop others is exactly why I do what I do.

10/12/2026

Is your paycheck worth missing weekends with your family?

There are 5 levels of money. Level 2 is what I call worth it money. It’s the income where you would choose this career again, on purpose, knowing exactly what it takes from you.

If you’re in sales, you know what it takes. Saturdays. Sundays. Black Friday. Missing your kid’s 6 o’clock game because a hot lead wants to meet tonight. Watching your friends make weekend plans you can’t join because they’re off and you’re not.

Here’s the test for Level 2. Can your family point to what those weekends paid for?

Your spouse and your kids gave up that time too. They’re paying for this career right alongside you. The money has to buy something real for them.
If you had to pick this profession all over again and you’d still say yes, you’re at Level 2.

And this goes way past sales. Nurses, contractors, business owners, first responders. Anyone whose job asks for nights and weekends has to answer this question.

So be honest. Would you choose your job again? Tell me YES or NO in the comments.

And tag the person who gave up those weekends with you.

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