TX Fitness Forney

10/09/2026

I keep telling everyone lack of sleep isn't just getting to me.

10/09/2026

The best time to start was 20 years ago. We've been in Forney since 2001 — so honestly, some of you could've. Second best time? Tomorrow morning. ☀️

10/08/2026

I'm pretty confused about the economy.

The official numbers show the United States economy is doing great.

Annualized GDP is up 2.2%, personal income up 2.4%, retail sales up 6%, and the unemployment rate at 4.2%. The WSJ published earlier this week this headline--"The Mighty American Consumer Is Crashing Through Inflation and Driving Growth".

https://www.wsj.com/economy/consumers/american-economy-consumer-profile-33903de1?mod=hp_lead_pos7

But literally no one I know that feels this growth. Is it really all AI and data centers propping up the economy at this point??

Spending is rising because prices are climbing and Americans are buying more stuff.

10/08/2026

Gosh why does our staff have to be so cool and amazing all the time 😤

10/07/2026

Consistency is key 😂

10/07/2026

Don't tell me your priorities. Show me your calendar. Is your health on it this week?

10/06/2026

You can't hate private equity enough.

Private equity is taking over the $40bn youth sports industry.

https://sports.yahoo.com/articles/private-equity-buying-us-kids-212000778.html

Crazy.

Kids' sports leagues are a $40 billion-a-year business, making the industry appealing to investors.

10/06/2026

Did you call him yet?...😂

10/05/2026

In case it wasn't obvious, the reason we post daily on social media is for marketing purposes. Some things we've learned along the way.

We use Go High Level (GHL) which is about $100 a month for our CRM, and one of its features is a "Social Calendar" that lets us schedule across YouTube, TikTok, Instagram, and Facebook. We typically try to get content scheduled as far as a week in advance.

Posting on Google Business Profile is important--we use GHL to schedule those too. Honestly I doubt anyone reads those, but if you are active Google will bump you up in the search results. We use AI to schedule these.

I like the motivation quote still images that feature areas of our gym. This is also scheduled and created using AI with quotes that we manually review and approve.

Over the past two weeks there has been a major advance in AI video editing. Our testimonial ads are interviews that are processed by AI to transcribe the speech to text. The text is then analyzed to create a script, screenshots are taken of clips for color grading, and then captions, title cards, and background music are added. For copyright purposes the background music needs to be AI. Real people, real speech, but edited by AI.

We've talked to a lot of other business owners and one area we really lack is a "ground game" so we are going around to local businesses to try and build relationships in person. That is time consuming in a way pressing buttons in front of a computer isn't, and obviously AI can't help there.

As any business owner knows, marketing is of critical importance in this day and age. Let me know if you have any tips or would like to connect in person. Always trying to learn and improve.

10/05/2026

go go go