Relevated Brands

01/02/2025

As a late-career professional seeking a new role, hearing ageist stereotypes can be frustrating—but you don’t have to let them define you. The key is to reframe the narrative, demonstrate your value, and highlight your adaptability. Here’s how:

🧠 Reframe Wisdom as a Value Multiplier
Show that your experience means faster problem-solving and lower risks. Share examples where your depth of expertise saved time, cut costs, or improved results. Use words like efficiency, complexity, and speed.

💰 Address Salary Strategically
Rather than letting compensation become a sticking point, emphasize ROI. Highlight ways your contributions more than pay for themselves—whether through cost savings, improved processes, or mentorship that strengthens the team. Be open to flexible pay structures if needed.

📚 Emphasize Adaptability and Lifelong Learning
Prove you’re future-focused. Showcase recent upskilling, certifications, or examples where you led through change. Acquire the skills of others in similar roles, know the keywords and jargon, and position yourself as someone who embraces new trends and technologies.

🚀 Promote Yourself as a Mentor-Leader
Turn your experience into a team asset. Share how you’ve guided colleagues or junior staff to success. Highlight that your leadership multiplies team outcomes and supports organizational goals.

🎯 Maintain Focus on the Company’s Goals
Keep the employer’s challenges front and center. Demonstrate how your skills solve their problems or unlock opportunities. Tailor your resume, cover letter, and interview responses to their needs.

By reframing these conversations, you can showcase the wisdom and value you bring, proving you’re not just relevant but indispensable.

💯 A parting thought: Don't waste energy on companies stuck in ageist mindsets—focus on those that value your expertise and capabilities.
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

12/31/2024

🌟 Here’s to you and all the possibilities a new year brings! Whether you’re navigating transitions, exploring new opportunities, or finding joy in the everyday, I hope 2025 is everything you’re dreaming of and more.

Wishing you success, happiness, and exciting new chapters in the year ahead! 🥂✨

12/26/2024

After a layoff, investing in your personal brand is a chance to learn new job search strategies, gain fresh perspectives, and build confidence. Turn this transition into a powerful step forward!

Laid off? Reimagine your career. Elevate your personal brand to stand out, showcase value, and unlock new opportunities with expert help.

12/25/2024

🍭 As the year winds down, I’m grateful for the connections, support, and experiences that have made this year meaningful.

🎄 Wishing you and yours a holiday filled with warmth, joy, and everything that makes the season special.

🎅🏻 Happy holidays!

[Note: This is a scheduled post as I’m away spending time with family this holiday]

12/24/2024

🍵 Coffee Chats to Level Up Your Career

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭’𝐬 𝐫𝐞𝐚𝐥𝐥𝐲 𝐠𝐨𝐢𝐧𝐠 𝐨𝐧 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲? Talking to people two steps above and below your level can give you a full view of the business. These quick (30-minute max) coffee chats help you understand the big picture, spot opportunities, and show you’re someone who’s connected.

☕ REACH OUT WITH A SIMPLE ASK
Keep it casual. Make the ask with: “I’d love to grab a coffee and hear your perspective on [specific topic].” With senior people, ask about their goals and future plans. With junior folks, ask about their challenges and ideas for improving the day-to-day.

🤔 ASK SMART QUESTIONS AND LISTEN
Go in ready to learn. Ask leaders what’s shaping the business and what they need from their teams. Ask team members what’s working, what’s not, and how things could run smoother. Listening well builds trust and respect.

🧩 USE WHAT YOU LEARN
Take what you hear and connect the dots. Share helpful ideas when appropriate and follow up with a quick thank-you. Staying connected shows you value the conversation—and can lead to more opportunities down the road.

𝐖𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: Coffee chats aren’t just small talk—they’re how you build your network, learn the ropes, and make a bigger, more effective impact at work.
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

[Note: This is a scheduled post as I’m away spending time with family this holiday]

12/19/2024

Returning to Work? Boost Connections and Productivity with Fika

𝐓𝐡𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: If you’re dreading return-to-work mandates, take a cue from Sweden and embrace Fika —a tradition of pausing your day to connect with colleagues over coffee or tea and a light treat.

𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐞𝐬: More than just a break, Fika is a cultural ritual rooted in fostering relationships, sparking creativity, and finding balance. Sweden, ranked #3 in the world for productivity, attributes part of its success to this simple yet powerful practice.

☕ Make Fika a Workplace Habit
Set aside time daily or weekly for a dedicated Fika break with your colleagues. Whether mid-morning or mid-afternoon, stepping away from work tasks to enjoy 15–30 minutes of conversation helps recharge your mind and strengthen relationships. Regular Fikas encourage camaraderie and provide a natural way to bond with colleagues, new and familiar.

😀 Focus on Connection
At its heart, Fika is about people, not productivity. Use these moments to share stories, swap ideas, or simply enjoy being present with others. Avoid work agendas during Fika —these sessions are an opportunity to build trust and understanding in an informal, work-free moment.

🫖 Personalize the Tradition
While Fika traditionally involves coffee and pastries, the focus is on creating an enjoyable, inclusive atmosphere where everyone feels welcome. Make Fika your own by introducing themed snacks, rotating hosts, or even bringing healthier treats.

💡 Why Fika Works
Fika balances work with relationships, allowing space for creativity and collaboration to thrive. By embracing fika, you can bring a sense of community and balance to your return-to-office routine — Swedish style!
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

[Note: This is a scheduled post as I’m away spending time with family this holiday]

12/17/2024

𝐓𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭: I once had a boss who sent scathing emails critiquing my work. My boss never mentioned issues in 1:1 meetings or evaluations, as if everything was perfectly fine.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: It was bizarre and made me pretty miserable. Like many in that situation, I considered quitting just to escape the stress. But instead, I decided to use the experience to grow and learn. You can, too; below are strategies to help you navigate the challenge.

1️⃣ Observe Who Manages the Boss Well
Every workplace has people who handle difficult bosses effectively. They stay professional, focus on solutions, and anticipate needs. Watch how they approach leaders and adapt what works for you.

2️⃣ Seek Clarity and Set Expectations
It’s easy to feel like you’re playing a guessing game when dealing with a difficult manager. I learned to address this head-on by asking direct questions like, “What are your priorities for this project?” or “How can I improve on your feedback?” It’s about creating alignment, not asking for approval; gaining clarity can transform negativity into effectiveness.

3️⃣ Don’t Take It Personally
Yes, this is easier said than done. When my boss’s email critiques piled up, it felt personal. Over time, I realized they reflected my manager’s insecurities, not my work. Finding ways to separate your boss’s actions from your self-worth can help you stay focused and confident.

4️⃣ Use the Experience to Grow
That manager taught me more about leadership than all my other supervisors—mainly what not to do. The lack of direct communication and passive-aggressive tactics showed me the value of honesty, clarity, and respect. Difficult bosses can help you refine your leadership style and build resilience.

𝐖𝐡𝐞𝐧 𝐈𝐬 𝐈𝐭 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐌𝐨𝐯𝐞 𝐎𝐧? Some situations are untenable. If a boss’s behavior harms your well-being, it’s critical to prioritize your career and health, and move on. However, before giving in, see if these strategies can help.

𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: Bad bosses don’t have to define your career. Instead, use the challenge as fuel to build your skills, strengthen your confidence, and clarify your leadership values.

12/12/2024

😯 Are you feeling stuck? These three books will inspire your next move!

𝐋𝐢𝐟𝐞 𝐢𝐬 𝐟𝐮𝐥𝐥 𝐨𝐟 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧𝐬. Whether the transition begins with personal growth needs, career plateaus, or organizational change, reinvention isn’t just a buzzword—it’s a toolkit for thriving in change. Here are some books to help guide you:

📖 “Next! The Power of Reinvention In Life and Work” by Joanne Lipman explores the science and stories behind major life pivots, showing how to harness change and chart your course toward what’s next.

📖 “Pivot: The Only Move That Matters Is Your Next One” by Jenny Blake emphasizes small, strategic steps to build on your strengths and navigate life’s shifts without starting from scratch.

📖 “The Pivot Year” by Brianna Wiest offers 365 meditations to inspire courage, mindset shifts, and daily action for profound transformation.

𝐓𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭: Whether you’re reimagining your career or redefining a part of your life, these reads can help you grow stronger, smarter, and more aligned with your purpose.

💡 𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐩𝐢𝐯𝐨𝐭? Share your thoughts below!
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

12/10/2024

Understanding your "why" goes beyond individual clarity—it’s critical to career success and can be a valuable tool for hiring, staffing, and role alignment.

𝐓𝐡𝐞 𝐛𝐢𝐠 𝐩𝐢𝐜𝐭𝐮𝐫𝐞: Using Simon Sinek's "Start with Why" framework helps you define your purpose and can be your compass when making life and career decisions. Here's how to discover and use your "why" effectively:

🪞 Reflect on Your Experiences
Your "why" is rooted in your life's pivotal moments. Review the challenges and successes that shape who you are. Consider when you felt most energized and fulfilled at work—what was happening? What impact were you making? These moments often reveal patterns and values that define your purpose.

📝 Craft Your "Why" Statement
A strong "why" is clear, simple, and inspirational. Simon Sinek's format is a great guide: "To [contribution] so that [impact]." For example, “To empower team communications so that we increase collaboration and success.” Test it by asking: Does it resonate deeply? Is it actionable?

⚖️ Align and Apply Your "Why"
Your "why" isn’t just self-discovery—it's a practical tool. Use it in career planning to find roles aligned with your purpose. When hiring, you can ask someone about their “why” to assess cultural fit. When staffing, you can use it to match talent with mission-critical tasks. Understanding our "why" brings focus and passion—elevating teams and organizations.

𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: Building your "why" isn’t a one-time exercise. It evolves with experience, reflecting your intentions and strengthening your personal brand.
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

12/05/2024

🧩 Researching a company for a job search is like assembling a puzzle. Each piece—company culture, mission, leadership, and market position—helps complete the picture of how you fit within the organization.

𝐖𝐡𝐲 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: When you take the time to gather and align these pieces, you present a clear image of yourself as the perfect match for the role. Your preparation shows a complete, thoughtful, and well-aligned candidate that completes the puzzle.

🔎 Study Their Online Presence:
Start with the company's website. Review their mission statement, values, and recent news to understand their focus. Check their careers page for details on culture and growth opportunities. Then, dive into their social media accounts to gauge their tone and public-facing image. Look for recurring themes—like innovation or community engagement—that align with your goals and values.

🔢 Analyze Reviews and Reports:
Platforms like Glassdoor and LinkedIn offer employee reviews and insights into company culture, benefits, and management style. While these opinions can be subjective, patterns can reveal critical trends. Additionally, explore industry reports and competitors’ insights to understand where the company’s position in its market.

🪟 Research Leadership and Vision:
Use LinkedIn to explore leadership profiles. Check their tenure, communication style, and professional accomplishments, which provides a window into the company's strategic direction and internal dynamics.

𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞: Tailored research helps you make informed choices and positions you as the best fit for the role.
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

12/03/2024

The job market has shifted dramatically since the Great Resignation in 2022. Back then, opportunities were everywhere—roles were plentiful, wages were rising, and job seekers held the power.

🔢 Today, things feel much more uncertain. Glassdoor reports that 65% of professionals feel stuck in their current jobs, and the quit rate has fallen to 1.9%, the lowest since the pandemic began.

𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐭𝐡𝐞 𝐥𝐢𝐧𝐞𝐬: Many employers are hiring cautiously or not at all, leaving workers feeling frustrated and uncertain about their next steps.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲: While the job market feels slow, this is the perfect time to focus on yourself and prepare for brighter opportunities ahead. Investing in your growth now can make all the difference later.

🚀 Earn a new skill or certification: Take a short online course or get certified in a trending field like data analytics, digital marketing, or project management.

🤩 Update your personal brand: Refresh your LinkedIn profile, create a simple website, or share ideas in online professional groups to boost your visibility.

🎨 Start a passion project: Grow personally and professionally by working on something you love, like writing a blog or creating art.

𝐓𝐡𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Even in a tough market, building new skills, strengthening your brand, and staying engaged can keep you balanced and prepare you for when the job market picks up again.
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✋🏻 Hi, I’m Hillary. I’m a career coach, resume writer, and LinkedIn strategist. I help people build their personal brands to grow their careers and navigate transitions like layoffs, gaps, and pivots.

11/28/2024

🦃 This season, may you find happiness in the warmth of family and encouragement in the connections that support your growth, both personally and professionally.