316 Lure Company

316 Lure Company SWIMBAITS 3:16 Lure Company offers baits that are 100% original, designed by Mickey Ellis to bring paradigm shifts to the swimbait world. We hope you enjoy them.
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A full line of premium swimbaits including trout, bass, bluegills, shad, frogs and saltwater baits. The Mission Fish was released in March of 2000 after 2 years of careful design and development. It became the first and only, truly weedless swimbait. Since it's release in 2000, the Mission Fish has accounted for no fewer than 6 bass over 15lbs including giants of 19-7 and 21-11.2lbs as well as num

erous double digit large mouth bass from the United States and Japan. The Sidewinder and Top Dawg were released in March of 2003. They introduced first soft lipless swimbait and the first popper style swimbait. In July of 2003 the soft Bluegill was unveiled, giving anglers a truly fishable realistic bluegill bait. These are the baits of serious tournament anglers, trophy hunters, and bass fishing professionals.

01/06/2026

12/27/2025

Let me go beat these things up and see if they get bit. Ill do a video showcasing the features and swim. I am impressed! Ou
r line of NEW soft baits are legit. Stay tuned.
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08/20/2025

Hand crafted AMERICAN CRAFTMANSHIP!
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4" thread fin.....🙌 #
06/28/2025

4" thread fin.....🙌
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Tail on the left, skinny wag. Tail on the right, fat wag! What's the difference? I'll post a tank test video. Good stuff...
06/02/2025

Tail on the left, skinny wag. Tail on the right, fat wag! What's the difference? I'll post a tank test video. Good stuff.. #

👊🇺🇸❗️gizzard gulp.... #
05/22/2025

👊🇺🇸❗️gizzard gulp....
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did a bonsai run back to Fork and smashed another one...🙌 much respect little bro...👊 # ...
04/27/2025

did a bonsai run back to Fork and smashed another one...🙌 much respect little bro...👊
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👊😎 with the win on the 8" gizz... HAPPY EASTER Y'ALL ❗️Jesus is king. May you have a Blessed day. # # ...
04/20/2025

👊😎 with the win on the 8" gizz... HAPPY EASTER Y'ALL ❗️Jesus is king. May you have a Blessed day.

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04/18/2025



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Jed Dickerson still catching the biggs...🙌 mission fish victim # #
04/04/2025

Jed Dickerson still catching the biggs...🙌 mission fish victim
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1st swimbait trip this year. 🔥 had a blast with & ! Blessed 🙌 our 2 biggest fish of the day. # # ...
03/30/2025

1st swimbait trip this year. 🔥 had a blast with & ! Blessed 🙌 our 2 biggest fish of the day.
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Wich tail you think is better? Our testing has revealed a surprise. The 3" bait will be money. 3 diffrent wieght classe...
01/07/2025

Wich tail you think is better? Our testing has revealed a surprise. The 3" bait will be money. 3 diffrent wieght classes and 3 diffrent tail modes. 4 in a pack..
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Address

Emory, TX
75440

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 8am - 6pm

Telephone

+12144786894

Website

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