11/11/2025
Solid partnership right here! Ordered my spools last night.
FOR IMMEDIATE RELEASE: VICIOUS FISHING NAMED PREMIER LINE SPONSOR OF ARMYBASSANGLERS
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In a partnership rooted in respect, camaraderie and rugged American tradition, Vicious Fishing announces it has become the premier line sponsor of ArmyBassAnglers (ABA). The announcement comes on Veterans Day, a purposeful and meaningful date to reaffirm the bond between two organizations committed to serving those who served.
“Our path to this partnership started long ago,” said Greg Meunier, owner of Vicious Fishing. “I’ve known Shawn for many years and was always interested in working with him and the ABA. But when we sat down at ICAST this year and I learned how much more ABA is than just a military fishing trail, I knew I had to get involved. This group provides many resources for American warriors which is bigger than just fishing. We want to do what we can to help shine a light on their organization.”
That statement speaks to the heart of this collaboration: more than line, this is about mission, meaning and service. For Vicious Fishing, a brand born of backbone, outdoor performance and the resolve of working-class anglers, the link to ArmyBassAnglers is natural.
For ArmyBassAnglers CEO Shawn Dalrymple, the alignment was clear.
“Vicious Fishing stood out because of their commitment to performance, integrity and American-made quality; values that directly mirror those of the ArmyBassAnglers mission,” he said. “Their product reliability on the water is second to none and as veterans and competitive anglers, we only align with partners we trust when it matters most.”
He added the shared history sealed the deal.
“I have also had a longstanding relationship with Vicious Fishing, going all the way back to my college fishing years. Over time, I’ve always looked for ways that ArmyBassAnglers and Vicious could work together, because I’ve seen firsthand the quality of their product and the authenticity of their brand. That shared history and mutual respect made Vicious a natural fit as our premier line sponsor.”
A PARTNERSHIP GROUNDED IN VALUES
Both organizations emphasize that this sponsorship is far more than a logo on a jersey or a banner on a boat. It’s an alliance built on time-honored tradition, respect for service and commitment to people.
“We share a lot of the same values,” Meunier said. “The ABA, just like Vicious, understands the value and importance of family. They believe in treating people right. They believe in doing things the right way. They respect traditions.”
Dalrymple echoed that sentiment.
“Both ArmyBassAnglers and Vicious Fishing share a foundation built on loyalty, grit and community. Vicious believes in principles that align perfectly with our mission to Support. Defend. Fish.”
He underscored how the outdoor mission of ABA delivers a new life purpose for veterans.
“Just as Vicious strives to give anglers confidence through dependable line performance, ArmyBassAnglers strives to give veterans purpose, connection and a new mission through the outdoors. Both brands are rooted in authenticity and driven by the belief that hard work and integrity still matter.”
WHY TODAY MATTERS
By choosing to make the announcement on Veterans Day, Vicious Fishing and ArmyBassAnglers honor the service of American veterans while at the same time launching a new chapter.
“Being able to make this announcement on a day dedicated to our veterans is special,” said Meunier. “Much of what ABA does is outreach to veterans returning home from their time in service. They are an outlet for veterans to communicate and associate with fellow veterans that understand the challenges of retiring from the military. We are excited to become a small part of it.”
The timing is deliberate: to show respect.
To hold up the tradition of service.
To cast a line in solidarity.
FROM PRODUCTION TO PURPOSE
Meunier also explained how Vicious Fishing is taking steps to bring more manufacturing back to U.S. shores. It’s a reflection of their belief in American industry and a statement of confidence in the men and women who built this country.
“My wife and Vicious Fishing co-owner Cori and I are prime examples of the American Dream that has been provided by our military. We took this leap of faith 7 years ago and have always wanted to bring more of our production home. Over the summer we did that with our braided products and I can tell you we aren’t done yet.”
That commitment to “made in America” aligns well with ArmyBassAnglers’ call to serve and support those who served and signals a broader vision beyond sponsorship.
VISIBILITY, REACH AND IMPACT
ArmyBassAnglers brings a powerful platform to this partnership.
“We participate in over 20 major expos and tournaments each year, ranging from national-level events like the Bassmaster Classic, Skeeter Owners Tournament and MLF Redcrest to large-scale consumer shows such as the Texas Trophy Hunters Extravaganza and Tennessee Valley Hunting & Fishing Expo,” Dalrymple said. “We also lead community-driven outreach efforts like Fishing for Freedom, where veterans and boaters come together for a weekend of camaraderie and competition.
“Our television platform, ‘Force on Force,’ airs nationally on the Sportsman Channel, reaching over 40 million households. The show also streams through MyOutdoorTV, World Fishing Network and other digital platforms.”
Through this visibility, Vicious Fishing will gain exposure across the outdoor and veteran communities and more importantly, support lives beyond trophies.
WHAT'S NEXT
The two organizations will collaborate on upcoming events, veteran-focused fishing clinics and product demonstrations that highlight both performance and purpose. For Vicious Fishing, the sponsorship is a way to “shine a light” on the ABA program, while for ArmyBassAnglers, it strengthens their mission infrastructure.
“We provide the connection that so many miss when they leave the military,” Dalrymple said. “That sense of team, brotherhood and shared mission doesn’t disappear; it just needs a new place to live. Through our Fishing for Freedom tournaments, national expos and the Force on Force TV platform, we give veterans the opportunity to reconnect, heal and rediscover that bond with others who understand their journey. It’s amazing how just showing up at a show can bring back years of connection, camaraderie and purpose they thought were gone.”
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ABOUT VICIOUS FISHING
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Vicious Fishing is an American-based company committed to providing high-performance fishing line and tackle products engineered for serious anglers. With values rooted in tradition, family and craftsmanship, the brand emphasizes quality, reliability and domestic production. Owners Greg and Cori Meunier and their team believe in American dreams, American manufacturing and American freedom.
ABOUT ARMYBASSANGLERS
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ArmyBassAnglers (ABA) is a veteran-founded and veteran-focused organization dedicated to serving America’s warriors through bass fishing competition, outdoor outreach and community connection. Their mission—Support. Defend. Fish.—is displayed in major tournaments, national expo appearances, the nationally broadcast “Force on Force” television series and programs designed to help veterans transition from service to renewed purpose in the outdoors.
