Al's Goldfish Lure Co.

07/04/2025

Happy Birthday America!

As we celebrate another 4th of July, we celebrate another year of proudly manufacturing our lures in the USA. Proven Success Since 1952!

12/06/2024

It’s time for ice and Al’s is launching 20 new colors for the 2025 ice fishing season. We are adding 6 new “neon” colors to our proven line of Goldfish, Helgy and lil 49er ice spoons. We have also added a Helgy and Goldfish ice spoons in our most popular gold/red color.

Come see us at the St Paul ice show today thru Sunday in booth 231 to pick up these new 2025 ice spoons as well as all the other proven ALs ice fishing products

05/14/2024

AL’s goldfish is proud to partner in the ultimate fishing gear giveaway. Enter to win over $2,200 in fishing gear including some of the best lures AL’s has to offer. Follow the link https://kingsumo.com/g/dpmqjd/reel-in-the-adventure-ultimate-fishing-gear-giveaway to enter

07/30/2023

Karen Lutto with success in on !

07/25/2023

Check out the article on by Mike Schoonveld. The 49er is super unique and can be used casting, trolling or jigging.

Reviewed by: CAPT. MIKE SCHOONVELD If you’ve not used Al’s Forty Niner spoons for walleye trolling, you may be ignoring the most important change-up lure available. The Forty Niner has a unique sha…

07/20/2023

Al's friend and prostaff Tj Gramberg talks catfishing. She's a Rockstar and if you want some tips and tricks in the catfish game, she's a guide and owns Bent Rod Adventures and will get you on the fish!

T.J. Gramberg of Siren, Wisconsin, targets fat channel catfish like this one when she’s out guiding anglers on the Clam

07/20/2023

finding a little guy on the Helgy.

07/12/2023

Big things ahead for Al's Goldfish Lure Co., we are excited for the future!

GREEN BAY, Wis. (July 12, 2023) — Fin Rage Tackle LLC, based in Green Bay, Wisc., announced today that it has acquired the iconic fishing lure brand, Al’s Goldfish Lure Company. Former owners, Jeff and Mandy DeBuigne, owned and operated Al’s Goldfish since 2018. Jeff was recently offered a job...

07/10/2023

Here are the lucky winners of the and giveaway! Congrats everyone!

Richard Hogge (Al’s Trout, Panfish, and Bass package)

Larry Geller (Al’s Bass, Salmon, & Predator package)

Roger Allen (Al’s Saltwater package)

William Tufts (Al’s Trolling package)

Edward O’connel (Al’s Multispecies package)

Patrick Irwin (Laiglas ISS79MTS “The Twitch” Rod)

Kevin Schacher (Lamiglas X-11 LX702ULS Spinning Rod)

07/02/2023

One of our employees got out fishing this week and caught some perch. Way to go Ali!