01/14/2019
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The game is changing.
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Not just the fitness industry becoming more competitive in every way, but that as coaches it’s time to REALLY think about saving and changing lives... not just building athletes.
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Many of you got into coaching years ago. Awesome. You’ve had a long time to accumulate education and experience.
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Just make sure your education and experience is something that you can use to help the people that desperately need it.
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Coaching early adopters into a fitness movement is easy because as clients they want it. They’re also often more naturally athletically inclined and interested in performance. That’s low hanging fruit for a coach to find improvement with.
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The next massive wave of clients to enter this industry (it’s already happening) does not “want” to be fitter, they need to. Or they will die. Literally. They are more overweight, dysfunctional, and diseased than most people realize.
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These will not be your natural athletes.
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These will not be people who are excited about going to the gym.
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These will not be easy humans to coach.
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If you only have a handful of tools in your toolbox as a coach as progressions, scales, and substitutions, you’re already WAY behind.
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If you can’t identify an individual’s limitations of mobility, skill, and strength, there will be great difficulty in you helping them progress.
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All the technical stuff IS important, but it’s not what matters most.
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Can you motivate and inspire?
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Can you make people that don’t want to go to the gym, want to go to the gym?
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Do you know how to make people that don’t want to be better, want to be better?
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What truly matters isn’t getting people more reps, heavier lifts, or faster times.
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It’s helping them understand why fitness matters, how they can do it, and what they are truly capable of.
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Do you: Study persuasion and influence? Analyze great speakers and leaders? Pay attention to body language (yours and others)? Work on your empathy and emotional intelligence?
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If you are not working to be a better communicator and leader, you will fail to connect with the people that need you. They will suffer.
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Not interested in growing those areas as a coach, 👋
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