Guide's Choice Pro Shop

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Guide's Choice Pro Shop The Northwoods most complete fishing store and Vilas county's musky headquarters. New owners 3/29/25. Family owned and operated. Stop in and see us!
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🎣 FRESH BAIT ALERT!🎣A BIG shipment of the finest musky suckers in the Northwoods just hit our tanks last night! If you'r...
10/22/2026

🎣 FRESH BAIT ALERT!🎣

A BIG shipment of the finest musky suckers in the Northwoods just hit our tanks last night! If you're heading out on the water, we’ve got the freshest, wild-caught live bait around ready to go:

Musky suckers – available in all sizes, XS to Jumbo

Redtail / Blacktail chubs – 3" & 4"

Walleye suckers – these go FAST

Northern pike suckers – 5–7"

Stop by Guide's Choice Pro Shop in Eagle River, WI, to stock up before your next trip! 🌲🐟

🔥NEW ARRIVAL AT GUIDE'S CHOICE PRO SHOP!🔥We’re thrilled to bring in our very first batch of baits from Dominate Bait Co....
10/03/2026

🔥NEW ARRIVAL AT GUIDE'S CHOICE PRO SHOP!🔥

We’re thrilled to bring in our very first batch of baits from Dominate Bait Co.

Meet the Bandit Musky Dive N' Rise lures — small-batch, handmade, and built to trigger giant musky strikes.

Here’s why you’ll want these in your tackle box:

🎨 Top-Tier Craftsmanship: Incredible custom paint and top-of-the-line finish work that looks as good as it fishes.
🌊 Lake Tested: Every single lure is lake-tested by the builder before it leaves the shop to guarantee perfect action.
⚡ Exclusive Launch: Available right now in 3 stunning colors!

These small-batch gems are strictly limited-quantity, and they definitely won't last long. Stop by Guide's Choice Pro Shop in Eagle River or grab yours before they're gone! 🏆
https://guideschoiceproshop.com/products/dominate-bait-co-bandit-musky-dive-n-rise

We just received a HUGE shipment of FRESH, LOCALLY trapped musky suckers. All sizes in stock, plus all the rigs, termina...
10/01/2026

We just received a HUGE shipment of FRESH, LOCALLY trapped musky suckers. All sizes in stock, plus all the rigs, terminal tackle, and sucker rods to make your fall musky hunt a success.

Ahhh… Fall fishing has arrived, and that means dive and rise season is officially here! 🍂🎣When the water temps drop and ...
09/26/2026

Ahhh… Fall fishing has arrived, and that means dive and rise season is officially here! 🍂🎣

When the water temps drop and big muskies start feeding, nothing triggers muskies quite like the erratic action of a dive and rise bait.

A few of our favorites:
🔥 Tom's Customs (Manatee - NEW)
🔥 Harvey Baits (Javelin - NEW)
🔥 Suick (Weighted, Non-Weighted, Red Hot & Hi Impact Thrillers)
🔥 Chaos Tackle (Navins)

Shop our selection here: https://guideschoiceproshop.com/collections/musky-dive-rise

Guide’s Choice Pro Shop - Eagle River / Vilas County Fishing Report 🎣Publish Date: September 6, 2026Water temps are cree...
09/06/2026

Guide’s Choice Pro Shop - Eagle River / Vilas County Fishing Report 🎣

Publish Date: September 6, 2026

Water temps are creeping back into the mid-70s after a warm stretch, and with low water levels on our spring-fed lakes, adapting your tactics to the specific body of water you're fishing is key! Huge thanks to local guide Colin Crawford's Guide Service for giving us the rundown on this week's trends.

Species Breakdown:

🐟 Musky: Big fish are active and on the move! Anglers are getting strikes on topwaters, bucktails, and rubber. Hot baits hitting the water right now: Red October Tubes, Hunsytails, Musky Frenzy bucktails, and Swimmin' Dawgs in all sizes. The live bait season will kick into high gear with our next big cooldown, but we have live musky suckers in stock right now!

🐟 Walleye: Water temperature and clarity dictate the bite this week. On warmer systems, stick with summer tactics using leeches and nightcrawlers. On deeper, cooler, and clearer lakes, the minnow bite is performing much better.

🐟 Smallmouth Bass: Smallies are aggressively targeting larger profiles as they prepare for early fall. They're striking chatterbaits, Urchin baits, and large minnows (4"+). Stop in the shop to check out our gorgeous new stock of 4"+ redtails and blacktails!

🐟 Largemouth Bass: Cruising the shallower w**d lines. Cast spinnerbaits or work Urchin baits right along the vegetation edges to draw strikes.

🐟 Crappie: Following a similar pattern to walleyes—stick with leeches and crawlers on the warmer lakes, but transition over to live minnows on the deeper, clearer systems.

🐟 Perch: Holding along mid-depth w**d edges and gravel transitions. Slip bobbers paired with small piece-crawlers or panfish minnows are producing solid action.

🐟 Bluegill: Active near shallow-to-mid-depth w**d edges and wood cover. Fine-tune your presentation with light tackle and a waxworm or crawler piece.

📍 Stop into Guide’s Choice Pro Shop in Eagle River for your live bait, tackle, and insider lake tips before you head out!

👑 WEEKLY FISHING REPORT — MUSKY SPECIAL (August 21, 2026) 👑Brought to you by Guide's Choice Pro Shop — Eagle River, WITh...
08/21/2026

👑 WEEKLY FISHING REPORT — MUSKY SPECIAL (August 21, 2026) 👑
Brought to you by Guide's Choice Pro Shop — Eagle River, WI

The National Championship Musky Open (sponsored by the Eagle River Chamber of Commerce) starts TODAY and runs through Sunday! With water temperatures holding steady in the low-to-mid 70s thanks to cool August nights, late-summer musky patterns are in full swing across Vilas County.

For this week's intel, we dug into the archives of legendary guide Tony Rizzo to see how he targeted big late-summer fish:

Target Deep, Suspended Females: Rizzo favored targeting suspended muskies in deep water surrounding main-lake structure (like the open water around mid-lake humps rather than directly on top of them). Factor in wind and current, and think about where a big female will sit for a quick meal.

Don't Skip Deep Weeds: Rizzo emphasized not ignoring the deepest w**ds you can find—specifically the deep beds out of sight that you can only pick up on your depth finder.

Rizzo's Go-To Late-Summer Baits: Tony was a big fan of weighted Suicks and weighted Bobbie Baits in late summer, keeping bucktails in the mix all year long.

Trust the Process: Rizzo logged 3,409.5 hours of August musky fishing over 20 years, landing 205 legal fish. That’s an average of 16.6 hours per legal musky. When you're on the grind, remember even a legend put in a couple of full workdays for a legal fish!

🎣 SHOP LOCAL REPORT & TACTICS
Rubber has been our most productive bait all summer long. Red October Tubes, Boss Shad Hybrids, Medussas, and Pro Bull Dawgs all HOT. Deep diving cranks to contact those suspended muskies are worth a shot too.

🌙 EAGLE RIVER / VILAS COUNTY SOLUNAR TIMES
Fri, Aug 21 (Fair): Majors: 6:45am–8:45am, 7:11pm–9:11pm | Minors: 3:46pm–4:46pm

Sat, Aug 22 (Fair): Majors: 7:37am–9:37am, 8:02pm–10:02pm | Minors: 4:38pm–5:38pm, 11:34pm–12:34am

Sun, Aug 23 (Fair): Majors: 8:28am–10:28am, 8:53pm–10:53pm | Minors: 5:21pm–6:21pm, 12:28am–1:28am

Mon, Aug 24 (Good): Majors: 9:18am–11:18am, 9:43pm–11:43pm | Minors: 1:30am–2:30am, 5:55pm–6:55pm

Tue, Aug 25 (Good): Majors: 10:07am–12:07pm, 10:30pm–12:30am | Minors: 2:37am–3:37am, 6:22pm–7:22pm

Wed, Aug 26 (Excellent): Majors: 10:53am–12:53pm | Minors: 3:47am–4:47am, 6:45pm–7:45pm

Thu, Aug 27 (Excellent): Majors: 11:16pm–1:16am, 11:38am–1:38pm | Minors: 4:58am–5:58am, 7:04pm–8:04pm

👑 Good luck to all tournament anglers competing this weekend!

Stop by Guide's Choice Pro Shop to gear up with Red October Tubes, Suicks, Bobbie Baits, bucktails, and terminal tackle before heading out!

🚨 FRESH BAIT ALERT! 🚨🎣👇We just brought in a fresh load of local Redtail/Blacktail mix, trapped just 2 days ago! 🐟💥 These...
08/15/2026

🚨 FRESH BAIT ALERT! 🚨🎣👇

We just brought in a fresh load of local Redtail/Blacktail mix, trapped just 2 days ago! 🐟💥 These lively minnows are swimming strong and ready to bend your rods in 3 prime sizes:

🎣 3" Jigging: Perfect for finesse walleye & panfish! 🎯

🐟 4" Walleye: The ideal bite size for eaters & giants! 🏆

🐊 5"+ Pike Sized: Big-water bait for hungry northern pike & muskies! 🚀

🐛 STILL IN STOCK: We’re also fully loaded on leeches in Medium 🟢, Large 🟡, and XL 🔴!

Stop by the shop today to fill your bucket before they’re gone! 🪣✨

Guide's Choice Pro Shop Fishing Report – Eagle River / Vilas County 🎣☀️Publish Date: August 14, 2026Vacation conditions ...
08/14/2026

Guide's Choice Pro Shop Fishing Report – Eagle River / Vilas County 🎣☀️
Publish Date: August 14, 2026

Vacation conditions are in full swing! We've had tons of sunshine, light winds, and no rain over the past week. Water temps are swinging daily—starting in the early-to-mid 70s each morning and pushing 80°F by late afternoon. High water temps have species scattered and feeding in tight windows, but fish are definitely coming topside if you time your outings right!

🏆 MUSKY:
The big girls are starting to chow! We've seen several mid-to-upper 40-inch fish boated this week. Local guide Gus Mantey notes that moon phases have been crucial lately:

Gus's Tactics: Topwater early & late (evening topwater bite is🔥), rippin' rubber through mid-day, and spinnerbaits down deep.

Hot Lures per Gus: Red October Tubes and Swimfins from BamBam.

⚠️ Musky Safety: Water temps are warm and stocking rates are low. Please keep fish in the water, use quick releases, and handle with extra care!

🌕 Solunar Moon Times (Aug 14–20):

Fri (8/14): Majors 1:19am-3:19am, 1:42pm-3:42pm | Minors 7:43am-8:43am, 8:26pm-9:26pm

Sat (8/15): Majors 2:05am-4:05am, 2:27pm-4:27pm | Minors 8:58am-9:58am, 8:44pm-9:44pm

Sun (8/16): Majors 2:50am-4:50am, 3:12pm-5:12pm | Minors 10:10am-11:10am, 9:02pm-10:02pm

Mon (8/17): Majors 3:34am-5:34am, 3:57pm-5:57pm | Minors 11:21am-12:21pm, 9:22pm-10:22pm

Tue (8/18): Majors 4:19am-6:19am, 4:43pm-6:43pm | Minors 12:31pm-1:31pm, 9:46pm-10:46pm

Wed (8/19): Majors 5:06am-7:06am, 5:30pm-7:30pm | Minors 1:40pm-2:40pm, 10:14pm-11:14pm

Thu (8/20): Majors 5:55am-7:55am, 6:20pm-8:20pm | Minors 2:46pm-3:46pm, 10:50pm-11:50pm

🐟 WALLEYE:
Don't ignore the mud bite! Guide Andy Hendrickson reports walleyes stuffed with tiny worms hatching in soft silt. Target mud flats or mid-lake humps and points during tight feeding windows.

🐟 SMALLMOUTH & LARGEMOUTH BASS:
Scattered between deep w**dlines and shallow cover. Early mornings and calm evenings offer great topwater action!

🪵 CRAPPIE:
Suspended around cribs and deep w**d edges. Precision sonar and small jigs/minnows are key.

🟡 PERCH:
Working mud-to-w**d transitions and silt flats feeding on bug hatches. Nightcrawler pieces on light jigs are working best.

🔵 BLUEGILL:
Lots of evening surface activity! Bring out a fly rod with topwater bug patterns for fantastic light-tackle fun.

Stop by Guide's Choice Pro Shop to gear up with HunsyTails, tubes, fly gear, and fresh live bait! 🎣

🦫 JUST IN: NEW BEAVER’S BAITS ARE HERE! 🎣🔥Fresh shipment from Beaver's Baits has officially landed at Guide’s Choice Pro...
08/11/2026

🦫 JUST IN: NEW BEAVER’S BAITS ARE HERE! 🎣🔥

Fresh shipment from Beaver's Baits has officially landed at Guide’s Choice Pro Shop!

We’ve restocked your favorites and added some incredible new gear to the shop, including:

✨ NEW! The Micro Beaver: A sleek, downsized option that looks like absolute magic for multi-species targeting! Bass, pike, walleye, and musky won't know what hit 'em.

🎨 NEW Colors in Mini Beavers & Baby Beavers: Fresh patterns designed to trigger heavy strikes on any water body.

Stock up now before these popular colors swim off the shelves!

🛒 Shop the full Beaver’s Baits Collection here: https://guideschoiceproshop.com/collections/beavers-baits

📍 Stop in-store in Eagle River, WI or order online today!

🔥 BACK IN STOCK! 🎣🚨Pandemonium Tackle restock has officially landed back on the shelves at Guide's Choice Pro Shop in Ea...
08/08/2026

🔥 BACK IN STOCK! 🎣🚨

Pandemonium Tackle restock has officially landed back on the shelves at Guide's Choice Pro Shop in Eagle River, Wisconsin! 🌲🐟

⚡ Roswell Leaders ⚡

"Freakishly good leaders" 🛸

⚠️ Warning: These move fast—grab yours before they're gone again!

✨ Tail Flashers ✨

Add some serious flash to your setup! 📸

Available in 4/0 & 5/0 sizes across 6 stock colors 🎨

Also a full restock on all Pandemonium bucktails.

Stop by the shop or grab yours today! 🛒👇

https://guideschoiceproshop.com/collections/pandemonium-tackle

Address

4315 E Wall Street
Eagle River, WI
54521

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 6pm
Saturday 7am - 6pm
Sunday 7am - 6pm

Telephone

+17154772248

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