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Guide's Choice Pro Shop, 4315 E Wall Street, Eagle River, WI (2026)

09/06/2026

Guide’s Choice Pro Shop - Eagle River / Vilas County Fishing Report 🎣

Publish Date: September 6, 2026

Water temps are creeping back into the mid-70s after a warm stretch, and with low water levels on our spring-fed lakes, adapting your tactics to the specific body of water you're fishing is key! Huge thanks to local guide Colin Crawford's Guide Service for giving us the rundown on this week's trends.

Species Breakdown:

🐟 Musky: Big fish are active and on the move! Anglers are getting strikes on topwaters, bucktails, and rubber. Hot baits hitting the water right now: Red October Tubes, Hunsytails, Musky Frenzy bucktails, and Swimmin' Dawgs in all sizes. The live bait season will kick into high gear with our next big cooldown, but we have live musky suckers in stock right now!

🐟 Walleye: Water temperature and clarity dictate the bite this week. On warmer systems, stick with summer tactics using leeches and nightcrawlers. On deeper, cooler, and clearer lakes, the minnow bite is performing much better.

🐟 Smallmouth Bass: Smallies are aggressively targeting larger profiles as they prepare for early fall. They're striking chatterbaits, Urchin baits, and large minnows (4"+). Stop in the shop to check out our gorgeous new stock of 4"+ redtails and blacktails!

🐟 Largemouth Bass: Cruising the shallower w**d lines. Cast spinnerbaits or work Urchin baits right along the vegetation edges to draw strikes.

🐟 Crappie: Following a similar pattern to walleyes—stick with leeches and crawlers on the warmer lakes, but transition over to live minnows on the deeper, clearer systems.

🐟 Perch: Holding along mid-depth w**d edges and gravel transitions. Slip bobbers paired with small piece-crawlers or panfish minnows are producing solid action.

🐟 Bluegill: Active near shallow-to-mid-depth w**d edges and wood cover. Fine-tune your presentation with light tackle and a waxworm or crawler piece.

📍 Stop into Guide’s Choice Pro Shop in Eagle River for your live bait, tackle, and insider lake tips before you head out!

08/21/2026

👑 WEEKLY FISHING REPORT — MUSKY SPECIAL (August 21, 2026) 👑
Brought to you by Guide's Choice Pro Shop — Eagle River, WI

The National Championship Musky Open (sponsored by the Eagle River Chamber of Commerce) starts TODAY and runs through Sunday! With water temperatures holding steady in the low-to-mid 70s thanks to cool August nights, late-summer musky patterns are in full swing across Vilas County.

For this week's intel, we dug into the archives of legendary guide Tony Rizzo to see how he targeted big late-summer fish:

Target Deep, Suspended Females: Rizzo favored targeting suspended muskies in deep water surrounding main-lake structure (like the open water around mid-lake humps rather than directly on top of them). Factor in wind and current, and think about where a big female will sit for a quick meal.

Don't Skip Deep Weeds: Rizzo emphasized not ignoring the deepest w**ds you can find—specifically the deep beds out of sight that you can only pick up on your depth finder.

Rizzo's Go-To Late-Summer Baits: Tony was a big fan of weighted Suicks and weighted Bobbie Baits in late summer, keeping bucktails in the mix all year long.

Trust the Process: Rizzo logged 3,409.5 hours of August musky fishing over 20 years, landing 205 legal fish. That’s an average of 16.6 hours per legal musky. When you're on the grind, remember even a legend put in a couple of full workdays for a legal fish!

🎣 SHOP LOCAL REPORT & TACTICS
Rubber has been our most productive bait all summer long. Red October Tubes, Boss Shad Hybrids, Medussas, and Pro Bull Dawgs all HOT. Deep diving cranks to contact those suspended muskies are worth a shot too.

🌙 EAGLE RIVER / VILAS COUNTY SOLUNAR TIMES
Fri, Aug 21 (Fair): Majors: 6:45am–8:45am, 7:11pm–9:11pm | Minors: 3:46pm–4:46pm

Sat, Aug 22 (Fair): Majors: 7:37am–9:37am, 8:02pm–10:02pm | Minors: 4:38pm–5:38pm, 11:34pm–12:34am

Sun, Aug 23 (Fair): Majors: 8:28am–10:28am, 8:53pm–10:53pm | Minors: 5:21pm–6:21pm, 12:28am–1:28am

Mon, Aug 24 (Good): Majors: 9:18am–11:18am, 9:43pm–11:43pm | Minors: 1:30am–2:30am, 5:55pm–6:55pm

Tue, Aug 25 (Good): Majors: 10:07am–12:07pm, 10:30pm–12:30am | Minors: 2:37am–3:37am, 6:22pm–7:22pm

Wed, Aug 26 (Excellent): Majors: 10:53am–12:53pm | Minors: 3:47am–4:47am, 6:45pm–7:45pm

Thu, Aug 27 (Excellent): Majors: 11:16pm–1:16am, 11:38am–1:38pm | Minors: 4:58am–5:58am, 7:04pm–8:04pm

👑 Good luck to all tournament anglers competing this weekend!

Stop by Guide's Choice Pro Shop to gear up with Red October Tubes, Suicks, Bobbie Baits, bucktails, and terminal tackle before heading out!

08/15/2026

🚨 FRESH BAIT ALERT! 🚨🎣👇

We just brought in a fresh load of local Redtail/Blacktail mix, trapped just 2 days ago! 🐟💥 These lively minnows are swimming strong and ready to bend your rods in 3 prime sizes:

🎣 3" Jigging: Perfect for finesse walleye & panfish! 🎯

🐟 4" Walleye: The ideal bite size for eaters & giants! 🏆

🐊 5"+ Pike Sized: Big-water bait for hungry northern pike & muskies! 🚀

🐛 STILL IN STOCK: We’re also fully loaded on leeches in Medium 🟢, Large 🟡, and XL 🔴!

Stop by the shop today to fill your bucket before they’re gone! 🪣✨

08/14/2026

Guide's Choice Pro Shop Fishing Report – Eagle River / Vilas County 🎣☀️
Publish Date: August 14, 2026

Vacation conditions are in full swing! We've had tons of sunshine, light winds, and no rain over the past week. Water temps are swinging daily—starting in the early-to-mid 70s each morning and pushing 80°F by late afternoon. High water temps have species scattered and feeding in tight windows, but fish are definitely coming topside if you time your outings right!

🏆 MUSKY:
The big girls are starting to chow! We've seen several mid-to-upper 40-inch fish boated this week. Local guide Gus Mantey notes that moon phases have been crucial lately:

Gus's Tactics: Topwater early & late (evening topwater bite is🔥), rippin' rubber through mid-day, and spinnerbaits down deep.

Hot Lures per Gus: Red October Tubes and Swimfins from BamBam.

⚠️ Musky Safety: Water temps are warm and stocking rates are low. Please keep fish in the water, use quick releases, and handle with extra care!

🌕 Solunar Moon Times (Aug 14–20):

Fri (8/14): Majors 1:19am-3:19am, 1:42pm-3:42pm | Minors 7:43am-8:43am, 8:26pm-9:26pm

Sat (8/15): Majors 2:05am-4:05am, 2:27pm-4:27pm | Minors 8:58am-9:58am, 8:44pm-9:44pm

Sun (8/16): Majors 2:50am-4:50am, 3:12pm-5:12pm | Minors 10:10am-11:10am, 9:02pm-10:02pm

Mon (8/17): Majors 3:34am-5:34am, 3:57pm-5:57pm | Minors 11:21am-12:21pm, 9:22pm-10:22pm

Tue (8/18): Majors 4:19am-6:19am, 4:43pm-6:43pm | Minors 12:31pm-1:31pm, 9:46pm-10:46pm

Wed (8/19): Majors 5:06am-7:06am, 5:30pm-7:30pm | Minors 1:40pm-2:40pm, 10:14pm-11:14pm

Thu (8/20): Majors 5:55am-7:55am, 6:20pm-8:20pm | Minors 2:46pm-3:46pm, 10:50pm-11:50pm

🐟 WALLEYE:
Don't ignore the mud bite! Guide Andy Hendrickson reports walleyes stuffed with tiny worms hatching in soft silt. Target mud flats or mid-lake humps and points during tight feeding windows.

🐟 SMALLMOUTH & LARGEMOUTH BASS:
Scattered between deep w**dlines and shallow cover. Early mornings and calm evenings offer great topwater action!

🪵 CRAPPIE:
Suspended around cribs and deep w**d edges. Precision sonar and small jigs/minnows are key.

🟡 PERCH:
Working mud-to-w**d transitions and silt flats feeding on bug hatches. Nightcrawler pieces on light jigs are working best.

🔵 BLUEGILL:
Lots of evening surface activity! Bring out a fly rod with topwater bug patterns for fantastic light-tackle fun.

Stop by Guide's Choice Pro Shop to gear up with HunsyTails, tubes, fly gear, and fresh live bait! 🎣

08/11/2026

🦫 JUST IN: NEW BEAVER’S BAITS ARE HERE! 🎣🔥

Fresh shipment from Beaver's Baits has officially landed at Guide’s Choice Pro Shop!

We’ve restocked your favorites and added some incredible new gear to the shop, including:

✨ NEW! The Micro Beaver: A sleek, downsized option that looks like absolute magic for multi-species targeting! Bass, pike, walleye, and musky won't know what hit 'em.

🎨 NEW Colors in Mini Beavers & Baby Beavers: Fresh patterns designed to trigger heavy strikes on any water body.

Stock up now before these popular colors swim off the shelves!

🛒 Shop the full Beaver’s Baits Collection here: https://guideschoiceproshop.com/collections/beavers-baits

📍 Stop in-store in Eagle River, WI or order online today!

08/08/2026

🔥 BACK IN STOCK! 🎣🚨

Pandemonium Tackle restock has officially landed back on the shelves at Guide's Choice Pro Shop in Eagle River, Wisconsin! 🌲🐟

⚡ Roswell Leaders ⚡

"Freakishly good leaders" 🛸

⚠️ Warning: These move fast—grab yours before they're gone again!

✨ Tail Flashers ✨

Add some serious flash to your setup! 📸

Available in 4/0 & 5/0 sizes across 6 stock colors 🎨

Also a full restock on all Pandemonium bucktails.

Stop by the shop or grab yours today! 🛒👇

https://guideschoiceproshop.com/collections/pandemonium-tackle

08/07/2026

Guide’s Choice Pro Shop - Eagle River / Vilas County Fishing Report (Aug 7, 2026) 🎣

Shout out to Hendo's Angling (Andy Hendrickson) for the field intel. Andy is a phenomenal full time guide, who can put you on everything from panfish to muskies. A link to Andy's website will be in the comments.

Water temperatures have stabilized in the mid-to-upper 70s across Vilas County, with cool morning lows dropping near 50° earlier this week providing a nice reset on the water! Here is your complete weekly rundown:

🏆 MUSKY:

Musky action is clicking, especially during major solunar windows! Guide Andy Hendrickson (Hendo’s Angling) reports fish moving into shallow water on rocky shores and thick w**d edges. On the Eagle River Chain, anglers are finding active fish on mid-lake humps, main points, deep w**ds, and suspended basin fish.

Hot Lures: Andy is having success with single blade bucktails, Suicks, SRJ's from Pandemonium, and Lake X Lures topwaters. We are getting reports of fish caught on Smity Wiz, HunsyTails, Boss Shad Hybrids and Tridents, Red October Tubes, and Swimmin' Dawgs in all sizes.

🗓 VILAS COUNTY MOON WINDOWS (Aug 7–13):

Fri 8/7 (Fair): Majors 6:56am-8:56am / 7:27pm-9:27pm | Minor 3:53pm-4:53pm

Sat 8/8 (Fair): Majors 7:59am-9:59am / 8:32pm-10:32pm | Minors 11:58pm-12:58am / 5:04pm-6:04pm

Sun 8/9 (Fair): Majors 9:04am-11:04am / 9:37pm-11:37pm | Minors 1:00am-2:00am / 6:03pm-7:03pm

Mon 8/10 (Good): Majors 10:08am-12:08pm / 10:39pm-12:39am | Minors 2:15am-3:15am / 6:47pm-7:47pm

Tue 8/11 (Excellent): Major 11:08am-1:08pm | Minors 3:39am-4:39am / 7:21pm-8:21pm

Wed 8/12 (Excellent): Majors 12:04pm-2:04pm / 11:37pm-1:37am | Minors 5:03am-6:03am / 7:47pm-8:47pm

Thu 8/13 (Excellent): Majors 12:30am-2:30am / 12:55pm-2:55pm | Minors 6:25am-7:25am / 8:08pm-9:08pm

🐟 WALLEYE:

Per Andy: Oneida County Flowages are down 5’-6’, pushing walleyes onto river channel edges. Minnows are taking most fish, though crawlers and leeches are still producing. Deep w**d edges are holding fish on surrounding clear-water lakes.

This is a great time of year to cover water Lindy rigging minnows, pulling crawler harnesses, or the awesome Kalin's Search Baits. The walleyes may be deep and the bite is probably going to be best in lower light conditions.

🪵 CRAPPIE:

Holding around sunken timber and cribs, though they are a bit finicky in warm water. Downsize to light jigs tipped with small minnows or finesse plastics.

🌿 LARGEMOUTH & BLUEGILL:

Both species are buried in thick w**d beds and w**d edges. Frogs and Texas rigs for bass; small hooks with worms or waxies under a slip bobber for panfish.

🪨 SMALLMOUTH:

Smallies continue to eat big minnows. Other tactics include drop shotting large leeches or dropping urchin baits in front of their face. The smallie bite can be challenging as they often move to deeper water and deeper rock structure.

🟡 PERCH:

Cruising cabbage lines in 6–12 ft. Light jigs tipped with half a crawler or small minnows are producing quality pans.

🐊 PIKE:

Roaming all the above w**d lines and breaking anglers off 2–3 times a day. Tie on a wire leader!

🚨 BAIT SHOP UPDATE:

Larger bait (Redtails, Blacktails, Walleye Suckers) remains tough for trappers to locate right now, but supply should improve soon.

Large leeches are winding down for the season as they begin burrowing—get them while we have them!

Stop into Guide’s Choice Pro Shop to gear up for the weekend! Tight lines! 🎣

07/31/2026

🎣 GUIDE’S CHOICE PRO SHOP WEEKLY FISHING REPORT – JULY 31, 2026 🎣

📍 Eagle River / Vilas County, WI | Water Temps: Mid-70s

🏆 MUSKY (Intel from local musky guide and tournament angler, Clayton Spiess Thistle Dew Outdoor Adventures) Check out Clayton Spiess's YouTube Channel for some awesome musky content. Link in the comments.

We are in full mid-summer mode for Muskies across Vilas County! Thanks to recent rain and cool nights, surface water temperatures have dropped back down into the mid-70s. Early mornings and sunset remain your prime windows to get bit, but don't overlook those mid-day moon events if one aligns with your outing.

Patterns & Tactics: Muskies are predominantly holding in the w**ds or along the edges (roughly a 50/50 split). We are getting most of our bites from fish coming out of thick cabbage or grass beds. Keep a close eye on your side imaging if you run it, as there are still fish cruising out on the "Canadian" side of the boat.

When fish are holding off the deep side of the boat, hopping mid-sized rubber like Ninja Tubes or Mid-Medusa baits aggressively is key to triggering a reaction strike. For fish buried in or coming off the w**d edges, regular swimming Dawgs along with small-to-medium blades are getting the job done.

Pro-Tip on Boat-Side Bites: We’re seeing a lot of follows where fish are just nipping at the tail. When you reach the boat, swing deep and push your lure from inside to outside on the very first turn of your figure-8. That wider initial turn is crucial for triggering those hesitant boatside strikes! Topwater is also drawing attention during low-light hours, often pulling the larger fish in the system.

⚠️ Important Warm Water Note: Water temperatures are still reaching borderline dangerous highs (approaching or exceeding 80°F) on sunny, calm afternoons. Please exercise caution and do not target muskies when surface temps reach 80° or higher. Have a game plan ready before you cast: keep tools handy, remove hooks quickly, and get a fast picture before release. Hold the fish upright in the water and let go as soon as it supports itself—minimal handling ensures a faster, safer recovery.

🐟 WALLEYE:

Some fish are still shallow early, but shifting to deep rock structure, cribs, and deeper w**d edges (15-22 ft) with slip bobbers, leeches, or minnows is your most consistent pattern as water temps rise.

🎣 BASS (Smallmouth & Largemouth):

Bass are hunting larger prey right now—4" Walleye Suckers fished deep around rock bars are pulling huge bites. Throwing plastics? Try Urchin-style baits like Hag's Prickly Pears and Spider Monkeys (in stock at GCPS)! Northwoods bass haven't seen these looks yet and are smashing them.

🐟 CRAPPIE:

Crappies are holding around deep cribs, brush piles, and w**d edges in 12-18 ft. Micro-jigs, underspins, or live minnows suspended under slip bobbers are getting the job done.

🟡 PERCH:

Perch are staging along deep w**dlines and mid-depth mud flats feeding on bug hatches. Small jigs tipped with nightcrawlers, leeches, or small minnows work best.

🪵 BLUEGILL:

Big Bluegills are suspended along deeper w**d edges, submerged wood, and cribs (8-15 ft)—slip bobbers rigged with worms, leeches, or small tube baits will put dinner in the bucket.

🌙 SOLUNAR MAJORS THIS WEEK (Eagle River):

• Fri (7/31): 1:20am-3:20am | 1:41pm-3:41pm (EXCELLENT)

• Sat (8/1): 2:03am-4:03am | 2:24pm-4:24pm (GOOD)

• Sun (8/2): 2:46am-4:46am | 3:07pm-5:07pm (GOOD)

• Mon (8/3): 3:29am-5:29am | 3:52pm-5:52pm (FAIR)

• Tue (8/4): 4:15am-6:15am | 4:39pm-6:39pm (FAIR)

• Wed (8/5): 5:04am-7:04am | 5:30pm-7:30pm (FAIR)

• Thu (8/6): 5:58am-7:58am | 6:26pm-8:26pm (FAIR)

Stop in Guide's Choice Pro Shop before heading out to stock up on live bait, Hag's plastics, and musky rubber! Keep those hooks sharp! 🛑🎣

07/29/2026

Some absolute beauties from Harvey Baits, LLC just hit the shelves at GCPS! 🎣🔥

Every single one of these custom baits is lake-tested and hand-tuned by the builder before it ever reaches the store. We're talking pure A-list quality right here.

Grab one while you can... or don't. Honestly, I’d be more than happy to keep the whole batch for my own tackle box! 😉

https://guideschoiceproshop.com/collections/harvey-baits

07/27/2026

Hey Trig's Eagle River, we have your sign. If that was at your store, it was sent 1/2 mile down the road in the storm.

Hope everyone safe after that storm. Crazy one.

Guide's Choice Pro Shop

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