05/14/2026
Team Segment 28 is proud to announce Baird Private Wealth Management as the team’s new
co-title sponsor.
The partnership represents a shared commitment to supporting athlete development, strengthening the Durango cycling community, and investing in the future of high-performance cycling in Durango.
Bill Luthy, Associate Branch Manager of Baird’s Durango wealth management office is excited to support an organization that embraces the spirit of the community and aligns with Baird’s values.
”Durango is known for its vibrant cycling heritage, and Segment 28 plays a vital role in carrying that tradition forward. At Baird, we’re passionate about supporting initiatives that foster growth, discipline, and long-term success, both financially and athletically. We’re proud to stand behind these athletes and invest in our community’s future.”
About Baird Private Wealth Management
Established in 1919, Baird has more than 5,400 associates serving the needs of individual, corporate, institutional and municipal clients. Baird has more than $560 billion in client assets as
of December 31, 2025. The firm’s Private Wealth Management business provides tailored
solutions to address the unique needs of high-net-worth individuals and their families. The
business, with more than $375 billion in client assets as of Dec. 31, 2025, encompasses more
than 1,400 financial advisors averaging 20 years of industry experience and serving clients
coast-to-coast with client assets.
Welcome Baird! 🎉
