05/28/2026
Here’s a number that should change the way you think about your content forever.
11 hours.
That’s how much of your content a potential customer needs to consume, across 7 different interactions on 4 different media types, before they’re ready to pull out their credit card.
Let that sink in.
Right now there are people in your market who have never heard of you. They don’t know you. They don’t like you. They don’t trust you. To them you’re just another person trying to sell them something.
The only way to change that is to show up. Consistently. Across multiple platforms. With content that actually gives them something valuable every single time.
11 hours sounds like a lot. But every video you post, every email you send, every podcast you drop, that’s another minute on the clock.
Keep showing up.
