08/15/2026
ABA AND HOOPS CENTRAL TO TEST PILOT UNIQUE MARKETING PROGRAM
Indianapolis, IN. The American Basketball Association (ABA) today announced that the league will test pilot a unique marketing program created by Hoops Central. "This is a very exciting test for us," stated ABA CEO Joe Newman. "Hoops Central has designed something very unusual, very advanced and we are pleased to be able to work with them. HC will be working with the St. Louis Spirits and the Circle City Pythons, and upon completion of the test, we hope to roll this out to the entire league and it could be a significant game changer."
Hoops Central is a basketball-focused digital platform built to digitize hoops and amplify basketball culture. The platform is designed to connect players, coaches, teams, fans, creators and basketball organizations through digital profiles, highlights, live content, verified basketball achievements, fan engagement and innovative marketing activations.
"Beyond the app," Hoops Central CEO Jared Blair added, "Hoops Central brings basketball culture to life through on-site event coverage, branded awards, storytelling and community activations. Through the ABA pilot program, Hoops Central will work with the
Spirits and Pythons to test new ways to increase player visibility, strengthen team storytelling, enhance the game-day experience and expand digital fan engagement, creating a model that can potentially be scaled across the league."
"We're looking forward to getting started and building something that can create real value for the ABA," commented ABA President and owner of the St. Louis Spirits,. Damon Cannon. "And this includes every ABA team and its players. " For more information about HC, email [email protected], [email protected], [email protected], [email protected] or visit www.realabaleague.com.