07/15/2026
Been going through everything hitting shelves out of ICAST this year, and here's what actually matters — not the stuff that looks cool in a booth photo, the stuff that's going to show up in Top 10 lists this fall.
The JackHammer situation is getting real.
Z-Man's JackHammer — the bait that basically invented the modern bladed jig category — is a no-show in their new release lineup this year. Meanwhile they're rolling out the ChatterBait Elite EVO HD, a reinforced version of the EVO built specifically to be stronger than the standard one. Beefed up hook, beefed up line-tie, beefed up keeper. That's not a company letting a legacy bait quietly fade into the background. That's a company building the next generation of its replacement. My theory: if you've got a JackHammer setup you love, don't wait around on this one. I could be wrong. But that's the pattern I'm seeing.
Urchin baits aren't slowing down. They're becoming an ecosystem.
A year ago this was "one weird bait that keeps winning." Now Gamakatsu's building a hook specifically for Coike-style baits. SPRO's building a storage box just for them. Strike King, Missile Baits, Bait Cave Customs, and CrushCity all have new urchin-shaped entries dropping. When hook and storage companies start building product around your bait's shape, that's not a fad anymore, that's a category. The one I'm watching closest is the CrushCity CEO — that's the bait Connell ran unreleased to a 2nd place finish at Grand Lake, now available to everybody.
Tungsten shortage watch.
My prediction is Z-Man's about to be the first major manufacturer to answer the tungsten shortage head-on instead of just riding out the price spike. Their new Forge Premium Alloy Flipping Weights are pitched as harder and more sensitive than lead, priced way closer to lead than tungsten. Nobody engineers and launches a whole new alloy line unless the supply problem is real enough to design around. My bet is every other company's about to be racing to catch up.
Also worth knowing:
Z-Man's ChatterTail is a genuinely new hybrid — takes the ChatterBait thump and blends it with an inline spinner profile. Garmin's LiveScope 2 HD just dropped with 20% sharper resolution and finally kills the black box requirement, which might be the single biggest gear release of the whole cycle for anybody running forward-facing sonar.
Full breakdown with the JackHammer vs EVO HD comparison and the complete urchin bait rundown is up now — link in bio, or head to winnerwatchbaits.com.
What are you most excited to get your hands on this fall?