07/08/2026
FOR IMMEDIATE RELEASE
Trackside and Trail Media Announces New Updates Following Street Car Challenge Acquisition
Trackside and Trail Media has been quiet for a period of time, but significant work has been taking place behind the scenes.
The parent company of Trackside and Trail Media has officially acquired Street Car Challenge, marking an important step forward for both platforms. This acquisition allows both brands to grow with a stronger focus on event coverage, racer support, sponsor value, media production, and community engagement.
As part of this transition, updates are being made across both Trackside and Trail Media and Street Car Challenge. These changes are intended to better serve racers, fans, tracks, sponsors, businesses, and the larger motorsports community.
Trackside and Trail Media will continue to operate as a motorsports and outdoor media platform, while Street Car Challenge will continue developing as a dedicated motorsports event and media brand. Street Car Challenge will focus on drag-and-drive events, single-day and multi-day racing events, event coverage, racer features, industry news, and expanded opportunities for sponsors and partners.
We appreciate everyone who has supported Trackside and Trail Media, Street Car Challenge, and the people behind both brands. More updates will be announced soon as we continue building both platforms for the future.