06/05/2026
What an exciting week at the Giro d'Italia!
Following an epic day in the Dolomites, Felix Gall remains firmly in second place overall with just two stages remaining.
Inspired by the Decathlon CMA-CGM team? Your customers can ride the same platform raced at the highest level of the sport with the Special Edition RCR Pro Ultegra.
Featuring the Van Rysel one-piece cockpit, Swiss Side Hadron 3 Classic 500 wheels, and an InPeak power meter, this stunning bike is available in a very limited production run.
If you're looking for a standout bike to showcase this summer, now is the time to secure yours.
MSRP$7499
Special $7299
THINGS THAT MAKE VAN RYSEL DIFFERENT
Every bike brand talks about performance.
Here are a few things that genuinely set Van Rysel apart—and can help your staff explain the brand to customers.
1. Born in Roubaix. Not French-inspired. Not French-designed.
Van Rysel was born in one of cycling's most legendary regions, where cobbled roads, harsh weather, and racing culture are part of everyday life. Performance isn't a marketing message there—it's an expectation.
2. The Pros Ride What Your Customers Ride
Many brands create a clear distinction between their race bikes and production bikes.
Van Rysel doesn't. The bikes developed alongside the Decathlon CMA-CGM WorldTour team are fundamentally the same platforms available on your showroom floor.
3. Backed by Something Bigger
Van Rysel is backed by Decathlon, a privately-owned global sporting goods company generating approximately $17 billion in annual revenue. Most bicycle brands are simply bicycle companies. Van Rysel benefits from the resources, stability, and long-term investment of one of the world's largest sporting goods organizations.
4. We Build More of Our Own Products
Most cycling brands outsource much of their manufacturing. Decathlon owns and operates multiple factories and controls significant portions of product development, testing, manufacturing, assembly, and quality assurance. That level of vertical integration is rare in cycling—and it shows.
5. Engineering Under One Roof
More than 500 people work at B'Twin Village in Northern France across engineering, R&D, testing, paint, assembly, and quality control. It's one of the most impressive product development facilities in cycling. Even the aerodynamic testing partners are located just across the parking lot.
6. Value Through Structure, Not Cost Cutting
Van Rysel delivers exceptional value because Decathlon controls more of the process than most brands—not because corners are cut. The result is premium specifications, elite-level engineering, and race-proven performance at a price that often surprises riders.
7. Built Right, Straight Out of the Box
One of the most common comments we hear from customers:
• Performance/Value
• Assembly quality
• Build consistency
• Attention to detail