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Welcome to ROAR Society: Empowering Women to Build Wealth Through Real Estate

ROAR Society is a community of women investors, entrepreneurs, and leaders dedicated to creating financial freedom and generational wealth through real estate. Founded by industry leaders Kathy Ford, Macarena GarcĂ­a, Vanessa Lackowitz, and Olga Zuluaga, we empower women with the strategies, mentorship, and confidence to

invest boldly. We specialize in Buy and Hold strategies including BRRRR, Co-Living, Short-Term Rentals (STR), Multi-Tenant Rentals (MTR), and Long-Term Rentals (LTR). Our founders are also experts in Wholesale and Novation, Private Money Lending (PML), and Fix and Flip projects. At ROAR Society, we combine decades of hands-on experience, practical tools, and proven investment strategies to help women analyze deals, maximize profits, and scale their portfolios. We believe every woman can break fear, grow wealth, and create impact through real estate. Follow and share ROAR Society and learn how to invest with confidence, grow your portfolio, and live free.

September 1 marks a new season inside ROAR Society. This community has always been about more than content.It has always...
09/01/2026

September 1 marks a new season inside ROAR Society.

This community has always been about more than content.

It has always been about connection, conversation, encouragement, and women building wealth through real estate with purpose.

As we step into this next season, ROAR Society continues as a networking community for women who want to stay connected, keep learning, share opportunities, and grow alongside other women in real estate.

This is a space to keep the conversation going.

To ask questions.

To share wins.

To talk strategy.

To build relationships.

To stay in motion.

Real estate can feel overwhelming when you try to do it alone.

That is why community matters.

And that is why this next season matters too.

A new chapter is here, and we are excited for what it can become.

More connection.
More conversation.
More support.
More women showing up with intention.

Welcome to the new season of ROAR Society.

Fueling wealth. Amplifying women.

August 31 is not just a closing date. It is a turning point. đź‘‘Some seasons are meant to stretch us.Some seasons are mean...
08/31/2026

August 31 is not just a closing date. It is a turning point. đź‘‘

Some seasons are meant to stretch us.
Some seasons are meant to teach us.
And some seasons are meant to prepare us for what is next.

Today, we are not just looking back at what ROAR Society has been.

We are also looking ahead with gratitude, hope, and expectation.

Because not every transition is a loss.

Sometimes it is the beginning of a new chapter.

A deeper connection.
A stronger community.
A fresh level of purpose.
A new way to keep building together.

ROAR Society has always been about more than content.

It has been about women coming together around real estate, growth, courage, and wealth building.

And that spirit does not end here.

It continues in the relationships built, the lessons learned, the confidence gained, and the conversations that will keep moving forward.

So today, we choose to celebrate.

We celebrate the women who showed up.
The progress that was made.
The doors that opened.
The seeds that were planted.
And the excitement of what can still grow from here.

Some endings make room for something even better.

And this moment feels like one of them.

Here’s to a new chapter, new energy, and new possibilities ahead.

Fueling wealth. Amplifying women.

08/15/2026

Good morning.

We are at the midpoint of August. Here is where the market actually stands heading into fall.

Mortgage rates are at their highest level of 2026, sitting near 6.55 percent, driven by Middle East supply chain pressures and stubborn inflation signals. Existing home sales fell 2.4 percent month over month in the most recent report. Pending sales are down 5.4 percent month over month.

That is the short term picture. Here is the forward picture.

Economists note that weaker borrowing demand could eventually push rates back down, as lenders compete for a shrinking pool of borrowers. The 10 year Treasury has shown some easing as geopolitical tensions shift. Historically, fall brings renewed buyer activity as summer slowdowns reverse. And pent up buyer demand has not disappeared, it is parked.

For investors, a high rate environment with softening sales volume is not a reason to stop. It is a reason to sharpen your offer strategy, tighten your underwriting, and stay ready for the window that opens when conditions shift.

The next 90 days will reward preparation more than enthusiasm.

What is the one thing you are doing in the next 90 days to position yourself for when the window opens? Drop it below.

FAQ: How do I actually start real estate investing?The truth is, most women do not get stuck because they lack ambition....
08/15/2026

FAQ: How do I actually start real estate investing?

The truth is, most women do not get stuck because they lack ambition.

They get stuck because real estate feels too big, too technical, too expensive, or too risky to begin.

So they keep researching.

They keep saving posts.

They keep waiting for the perfect deal, the perfect market, the perfect mentor, or the perfect amount of money.

But real estate investing does not start with having everything figured out.

It starts with learning how to think like an investor.

Start here:

1. Choose one strategy first.
Fix and flip, wholesaling, buy and hold, private money, short term rentals, mid term rentals, or creative finance. You do not need to master everything at once. Pick one lane and study it deeply.

2. Learn the numbers.
Every deal has to make financial sense. Before you get excited about a property, understand purchase price, repairs, holding costs, financing, taxes, insurance, rent, resale value, and profit margin.

3. Know your market.
Start watching what homes are selling for, what rents are doing, how long properties are sitting, and which neighborhoods are moving. The market will teach you if you pay attention.

4. Build your real estate circle.
You will need agents, lenders, contractors, title companies, property managers, investors, and people who know what questions to ask. Real estate is not a solo sport.

5. Walk properties before you buy.
Photos can hide problems. Learn how to look at roofs, foundations, plumbing, electrical, HVAC, drainage, layout, repairs, and neighborhood condition.

6. Ask better questions.
Why is the seller selling? What repairs are needed? What is the exit strategy? What could go wrong? What does the deal look like if the timeline changes?

7. Take action before you feel fully ready.
You can analyze sample deals. Attend local meetups. Call lenders. Tour properties. Practice running numbers. Post questions. Join conversations. Small actions build real confidence.

Pick a strategy. Study the numbers. Build your circle. Start moving.

08/14/2026

Good morning.

Before you run comps, before you estimate repairs, before you build an offer, there is one question that tells you more about how a deal will go than any spreadsheet.

Ask the seller: what does the ideal outcome look like for you?

Not what is your price. Not are you motivated. What does the ideal outcome look like for you?

A seller facing foreclosure wants speed over price. A seller going through a divorce may want a clean close with no showings and no strangers walking through. An estate sale seller may need flexibility on possession date to sort out the property's contents. A tired landlord may want certainty over the highest number.

When you know what someone actually needs, you can structure an offer that wins even if it is not the highest number. Closing date flexibility, leaseback options, cash closings, and quick inspections can be worth thousands to a motivated seller.

Price is one lever. Terms are five more. Investors who only pull the price lever leave deals on the table.

What is the best creative term you have ever put in an offer? Share it below.

08/13/2026

Good morning.

Everyone is talking about the same dozen markets. The actual appreciation leaders in 2026 are quieter than that.

Secondary cities in the Midwest and Northeast are outperforming. Markets like Hartford CT, Rochester NY, Worcester MA, and Columbus OH are showing 3 to 4 percent price growth in an environment where the national average is barely above zero.

What they have in common: tight inventory relative to pre pandemic levels, strong anchor employers, growing rental populations, and lower entry points than any coastal alternative.

These are not flashy markets. They do not come up in lifestyle content or relocation videos. They show up in the data, specifically in months of supply, days on market, and rent to price ratios.

The investors finding the best deals right now are not following trend content. They are following metrics.

Pull Realtor.com's market data for three cities you have not seriously considered before. Compare months of supply, median days on market, and year over year price changes. Let the numbers tell you where to look, not the algorithm.

What market surprised you most when you actually pulled the data? Drop it below.

Must Know in Real Estate: Buyer leverage only helps you if you know how to use it. The market is shifting in a way inves...
08/12/2026

Must Know in Real Estate: Buyer leverage only helps you if you know how to use it.

The market is shifting in a way investors should pay attention to.

Existing home sales fell 1.7% in July, and inventory sat around 4.6 months of supply, according to NAR data reported by AP. Mortgage rates also remain elevated, with Freddie Mac reporting the 30 year fixed rate at 6.69% as of August 6.

What does that mean?

Some buyers have more room to negotiate, but affordability is still tight.

That is the part many investors miss.

A slower market does not automatically mean a good deal.

It means you have more time to verify the deal before you commit.

Tips and tricks every investor should know right now:

Study days on market.
A property sitting longer may create negotiation room, but it may also signal pricing, repair, location, or demand issues.

Do not trust the list price alone.
Compare it to recently sold comps, not just active listings. Asking prices are hopes. Sold prices are evidence.

Ask for credits, not just a discount.
Sometimes seller credits, closing cost help, repair concessions, or rate buydowns can protect your cash flow more than a small price drop.

Watch the monthly payment.
The purchase price matters, but the payment is what affects your cash flow every month.

Check the seller’s motivation.
Price reductions, vacant homes, expired listings, inherited properties, tired landlords, and long hold times can open the door for better conversations.

Run a worst case version of the deal.
What happens if repairs cost more?
What happens if the property sits vacant?
What happens if resale takes longer?
What happens if rents are lower than expected?

Do not let leverage make you careless.

Buyer leverage is powerful only when it is backed by smart underwriting, strong questions, and clear numbers.

Inside ROAR Society, this is the kind of investor education that matters.

Not just knowing what the market is doing.

Knowing how to respond.

Read the market. Use the leverage. Protect the numbers.

08/12/2026

Good morning.

Cash flow gets most of the attention in real estate investing. Equity gets most of the wealth.

Here is a way to think about a break even rental property that most new investors miss.

If you buy a $250,000 property in Columbus and it technically breaks even every month, you are still benefiting from principal paydown of roughly $3,000 to $4,000 per year through your mortgage amortization. You are benefiting from 2 to 4 percent annual appreciation, which on a $250,000 property is $5,000 to $10,000 in equity growth. You are also benefiting from leverage. You put down $50,000 and the entire $250,000 asset is working for you.

Three years in, a break even property in a stable Midwest market could represent $25,000 to $40,000 in total wealth built, despite never showing a monthly profit.

Cash flow matters. But do not let a zero on the monthly statement make you walk away from a deal that is working in three other directions.

What is your current framework for evaluating a deal that does not cash flow but shows strong equity potential? Drop it below.

August is follow-up season in real estate. Not every opportunity shows up as a brand-new listing.Sometimes the better co...
08/11/2026

August is follow-up season in real estate.

Not every opportunity shows up as a brand-new listing.

Sometimes the better conversation is sitting inside the property that did not sell right away.

The listing that has been sitting.

The seller who reduced the price.

The investor who paused.

The landlord who is tired.

The owner who was not ready last month, but may be more open now.

That matters in this market.

Recent housing reports show existing home sales slowed again in July, inventory stayed around 4.6 months of supply, and mortgage rates remain in the upper 6% range. Buyer activity is still sensitive, which means some sellers may be adjusting their expectations.

For investors, this is not the time to only chase what is new.

It is time to revisit what has been sitting.

Investor tip for today:

Look at listings with longer days on market.

Track price reductions.

Revisit old seller conversations.

Ask if the owner’s situation has changed.

Check expired or withdrawn listings.

Look for properties where the numbers could work with better terms, credits, repairs, or a stronger purchase price.

A slow response last month does not always mean a closed door.

Sometimes it means the timing was not right yet.

Real estate rewards the women who follow up, stay consistent, and know how to recognize a better conversation when the market creates one.

Inside ROAR Society, this is the kind of action we want more women taking.

Not just scrolling listings.

Not just waiting for the perfect deal.

Studying the market.

Building the relationship.

Asking better questions.

Following up with intention.

Because the opportunity is not always found by moving faster.

Sometimes it is found by circling back smarter.

Follow up. Recheck the numbers. Move with strategy.

08/11/2026

Good morning.

If you have ever been told you earn too much from sources that do not show up cleanly on a W2, or you are self employed with aggressive write offs, or you want to scale without your personal DTI becoming a wall, listen up.

DSCR stands for Debt Service Coverage Ratio. A DSCR loan qualifies based on whether the rental income on the property covers the mortgage payment, not on your personal income, tax returns, or employment history.

The formula is simple. Take the monthly rent and divide it by the monthly mortgage payment. A ratio of 1.0 means the property breaks even. Most DSCR lenders want to see 1.2 or above. That means if your mortgage payment is $1,500, the rent needs to be at least $1,800 to qualify.

DSCR loans typically require 20 to 25 percent down and carry slightly higher rates than conventional loans. But for investors building a portfolio past two or three properties, they are one of the most important tools available.

If you have heard of DSCR loans but never looked into them, this week is a good time to start. Talk to a non QM lender and run your target property through the formula.

Has anyone in this community used a DSCR loan? Share your experience below.

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