05/03/2026
We out. ❄️➡️🌵
Putting a cherry atop winter 2025 because it’s done, dusted, and ready to be tucked away for a long summer’s nap.
But what kind of season-ending-celebration-post would this be if we didn’t take a mo to bend your eyeballs to the riches of a winter well-lived?
It wouldn’t.
And so, to the community that grew and multiplied and kept us going all winter long, here’s 6 bright spots that need their 2 minutes of fame:
🏢 Moved out of our garage and into a new space that helped us pack more orders, be silly and think bigger about our future.
3️⃣ Brought three new employees into the fold who kept us sane when things went squiffy. Big love to Svea, .dares and .o.e.m.a.y
❄️ Skiing over Christmas and throughout the season, but it wasn’t nearly enough.
🍩 1,000ish donuts horked in our first round of Glaze of Glory races in MN, CO, CA, WI, VT and WA.
💨 Inflatable helmie traveled 3628 miles to bring the flave.
🥹 The gut wrenching realization we’ve built something nordies across the world want to be a part of, and that we get to keep doing this, like, over and over again?
The community discovered between this list keeps filling our nordie cup.
Our AMBASSADÖRK crew who committed themselves to glide through the season leaving wakes of glitter, donuts and good-vibes on their hometown trails.
The retail partners that continue to give up more space for our goods and staff at Nordic centers across the US who allowed us to dream and scheme.
And to you, our followers and customers who chose to wear our things out in the world with smiles that could light up the universe. We see you, we appreciate you and are so THANKFUL everyday for being allowed into your skinny ski lives.
Off to the desert we go, see you sometime this summer.
🫶🏻
JXK
