SwitchBlade Lure

SwitchBlade Lure A fishing lure that can change colors and patterns without having to cut the line and retie. Save time and money and spend more time fishing!

Check out our Kickstarter campaign and help us get our first order off the ground!

12/22/2025

Net it! First cast catch on a Switchblade Lure!

11/12/2025

Introducing the new Switchblade lure!

It’s patented switch plate system lets you swap colors instantly, matching what the trophies are chasing without retying.

Switch the Plate. Change the Game.

11/12/2025

Introducing the new Switchblade lure!

Nice article from Ben at New Atlas!
02/26/2021

Nice article from Ben at New Atlas!

A big part of recreational fishing involves switching from one lure to another, if the fish aren't biting. The Switchblade Fishing Lure is designed to simplify that process, with one central lure body that accepts interchangeable plates.

The prototyping process. Working out the balance between magnet strength and ease of use
02/25/2021

The prototyping process. Working out the balance between magnet strength and ease of use

Devils in the details with the industrial design
02/25/2021

Devils in the details with the industrial design

Adding the bat tail to our removable plates ensured a solid contact point for switching out designs
02/25/2021

Adding the bat tail to our removable plates ensured a solid contact point for switching out designs

Address

192 Brandywyne Terrace
Costa Mesa, CA
92627

Website

Alerts

Be the first to know and let us send you an email when SwitchBlade Lure posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category