09/01/2022
Kenny's commute involves a small walking distance through a farmers market.
He never pays much attention to the products sold apart from the days he misses breakfast and has to grab a quick snack.
He has a favorite vendor called Eugene. He loved his pastries so much that he decided to visit his station on the weekends to 'talk'.
"Eugene my man," he said, "do you know how much money we would make if we sold your snacks next to my office?"
"That is a good idea but I can't Kenny." Kenny tried convincing him but he would not budge. Even the persuasion skills which he learned in a seminar were not working.
"Okay then, I will do it myself!" he thought. Weeks later Kenny rented a booth and hired his younger brother to help him out.
The first week was not bad, however after that people stopped buying.
Kenny tried everything he could to make sales. He increased the snack size, had a 'buy one get one free offer', and still, he wasn't making enough sales to keep him afloat.
Sadly, he had to close his booth. He went back to Eugene's station, the place was buzzing with activity but Eugine was not there.
"Where is he?" "He no longer works here, he oversees the bakery."
After lifting his jaw from the floor, Kenny went to the bakery. Eugene was doing great and looked good too.
After catching up Eugene told Kenny, that he had a vision that he was working towards and that's why he couldn't move his location.
Eugene wanted to supply pastries all over the country.
For this to work, he had to start at a location where he could buy produce cheap and one with lots of human traffic.
With these in place, he could now create different pastries and snacks, use the customers' feedback to make them even better, or eliminate those that wouldn't sell.
He had done this for a few years and got so much data and knowledge from this experience, and now he creates one of the top pastries brands in his country.
Parting shorts, start with the vision, create a strategy, and develop your product.
Learn from Kenny's mistake and emulate Eugene's success.
What was your takeaway from this story?