01/13/2026
The 3 biggest things I struggle with as a coach:
1. Communication
My number one struggle is when clients don’t communicate consistently. Whether it’s skipping check-ins, not sending videos for feedback, or just not keeping me in the loop, the less I know, the harder it is to coach well. Coaching only works when there’s information going both ways. Communication removes uncertainty. Without it, we’re guessing instead of guiding.
And that leads directly into the second issue.
2. Information (and too much of it)
We live in a time where everyone has unlimited access to fitness information. In theory, that’s a good thing. In reality, most people can’t tell what actually applies to them or how to filter it through their goals. Some of the information out there is flat-out wrong, but the bigger problem is overload. If something shows up on a feed, people assume it must be relevant to them. Most of the time, it isn’t.
That’s why coaches exist, to help you navigate what matters, what doesn’t, and what actually applies to you. Ten years ago, clients told me what they wanted, we focused on the work, and I educated them along the way. Now, a huge part of my job is sorting through the noise and helping clients trust that they’re already on the right track.
Which brings me to the third struggle.
3. Motivation and long-term thinking
Some clients struggle to maintain consistency over the long haul. They come in with short-term goals, but fitness is a long-term game. Helping people shift their perspective, stay patient, and trust the process is one of the hardest parts of coaching. It might sound crazy that we have to convince adults to do things that improve their own quality of life ... but, that is the job.
BONUS
4. Content creation.
Making content that is relevant, helpful, and authentic that still grabs people's attention without selling or marketing complete bu****it to compete with other creators in the space without becoming too toxic, critical, or antagonistic.
What are 3 things you find yourself struggling with? Let me know in the comments below! 👇