Fish First Fly Shop

07/30/2024

Thank you customers and friends that have reached out concerned about me and my home in Cohasset. I'm happy to say my house survived! I was prepared with tanks of water surrounding my house and a fire hose. I am thankful to CDF and EMS that used my water tanks to save my home. I'm heartbroken to see the amount of destruction to my neighbors properties. Not many homes around me survived.

04/23/2024

🚨 Attention anglers! 🌊 Brace yourselves for the upcoming pulse flows on the Feather River this week. It's crucial to stay informed and prepared for potential changes in water conditions. Keep an eye out for updates and stay safe out there! 🚨🌊

On Saturday, total Feather River releases will be reduced to 3,500 cfs while maintaining 650 cfs in the Low Flow Channel. Thermalito Afterbay River Outlet releases will be reduced to 2,850 cfs.
Reductions are in anticipation of a pulse flow, a temporary increase in river flow, which is scheduled to start Tuesday, April 23. Pulse flows benefit migrating fish such as juvenile salmon and steelhead, that are traveling downstream this time of year. Pulse flows increase their survival by increasing the speed at which juvenile salmon and steelhead move downstream, reducing their exposure to predators and potential infection from pathogens. Pulse flows during the winter and spring mimic natural river hydrologic conditions that the salmon and steelhead, along with many other Central Valley riverine species, have adapted to over many eons.

Pulse flows were developed in coordination with the California Department of Fish and Wildlife and NOAA Fisheries Service for the benefit of salmon migrating out of the Feather River. During the pulse flow period, the Low Flow Channel will remain at 650 cfs, while total Feather River releases will increase to 6,450 cfs. It is expected that flows will be reduced again by Saturday, April 27.
Read more in this week's Lake Oroville Community Update ➡️ https://water.ca.gov/News/Blog/2024/Apr-24/Lake-Oroville-Update-4-19-2024?utm_source=facebook&utm_medium=social&utm_content=ap_tuw1uuasyj

04/03/2024

🎣 Join us on April 21, 2024, at 8 AM for an exciting Steelhead Clinic with the expert guides at FishFirst! Fly Shop! 🐟 Whether you're a beginner or looking to refine your skills, this class is perfect for anyone eager to master the art of fly fishing for Central Valley Steelhead.👨‍🏫 Our knowledgeable instructors will cover a range of techniques, including nymphing and swinging, to help you reel in these elusive salty trout. Learn the secrets of reading water, selecting the right bugs, gear recommendations, and more!💰 The cost is $250 per person, and with a maximum class size of 6, you'll receive personalized attention and guidance. Plus, lunch and water will be provided, ensuring you stay fueled and hydrated throughout the day.📞 Call or visit FishFirst! Chico today to secure your spot and learn more about availability. Don't miss this opportunity to elevate your fly fishing game and experience the thrill of chasing Steelhead in the beautiful Central Valley waters! 🌊🌿

03/21/2024

🎣 Don't miss out on an exciting opportunity to learn the art of fly fishing for Central Valley Steelhead on the Feather River near Oroville, CA! Join us on April 21, 2024, at 8 AM for a comprehensive class tailored for anglers of all skill levels.

Our expert instructors will guide you through tactics and methods specifically designed to target these elusive salty trout, including nymphing and swinging techniques. Gain valuable insights into reading water, bug selection, gear recommendations, and more, as you immerse yourself in the world of fly fishing.

With a maximum class size of 6 participants, you'll receive personalized attention and instruction. Plus, lunch and water will be provided to keep you energized throughout the day.

$250 per person. Secure your spot now by calling Fish First! Chico at 530-343-8300. Whether you're a beginner or looking to refine your skills, this class promises an unforgettable experience on the water. Don't let this opportunity slip away – join us and elevate your fly fishing game! 🌊🐟

03/15/2024

🌷🎣 Spring has arrived, and the fish are waiting for you! 🌊 Embark on an unforgettable fishing expedition with our seasoned guides PJ Bock, Mike Tsolis, and Mac Nobel. With flows gradually decreasing on both the Lower Sacramento and Feather River, and bugs hatching all around, there's no better time to reel in some excitement. Spring is truly one of the best seasons to be out on the water, enjoying the great outdoors and making memories that last a lifetime! Don't hesitate—call or stop by FishFirst! fly shop today to book your guided fishing trip. Let's make this spring one for the books! 🐟 🛶🌞

03/06/2024

🎣 Exciting news! Just got a fresh supply drop from Umpqua Feather Merchants, Rio Products , and Solitude at Fish First! 📦 Whether you're restocking old favorites, trying something new, or seeking inspiration for your next tying session, swing by and fill that box before the fishing heats up! 🔥 Check out some our new favorite flies like Rio’s He Man and Brammer Seasoned Geezer, Solitude’s Tungsten Squirrel Jig and Tungsten Jig TNT-PMD, Mercer’s StealthLink, and Umpqua’s Cousin It Mena. See you at Fish First! 🪰

02/11/2024

🎣 Exciting News for Fly Fishing Enthusiasts! Join us at the El Ray Theatre on February 13th for an unforgettable experience – The F3T. Immerse yourself in the world of angling adventures, breathtaking landscapes, and incredible storytelling. Don't miss the chance to connect with fellow fishing enthusiasts! Grab your tickets at www.flyfilmtour.com now and make it a reel night to remember. See you at the El Ray Theatre! 🎥

02/09/2024

The F3T is making its way back to Chico. Join us at The El Ray theatre on Tuesday February 13th. Hope to see you there.

01/23/2024

Our Albany shop is looking for a new employee. 2-3 days a week. Easy, relaxed working environment with flexible hours. Basic computer skills and retail experience a plus. Knowledge of Northern California flyfishing waters is essential. Email resume to [email protected]

12/28/2023

🎣 Dive into the world of steelhead fishing with our exclusive class on January 27th, 2024! 📅 Join us for a comprehensive day of learning fly rod techniques, tactics, fish locating, and entomology. 🌐 Limited to 8 participants for a personalized experience. Cost: $250 per person, including lunch and water. For more information or to Secure your spot now for an unforgettable adventure on the water call or swing by FishFirst! Chico! 530-343-8300
766 mangrove Ave, Chico, CA 🐟💦

12/20/2023

EXCITING NEWS FOR ANGLERS! Back by popular demand!!! 🎣Join our Steelhead Fishing Class on January 27th 2024. Learn Expert Techniques, Tackle Tips, and the art of landing these elusive beauties on a fly rod. Class size 6-8. Limited spots are available, so secure your spot now! Call or stop in FishFisrt! in Chico For more information🌊
530-343-8300
766 Mangrove Ave