09/22/2026
Comfy Fitness is coming to an end…
We’ve known for a long time that there’s a misalignment in what Comfy Fitness offers and what people think we offer.
For years - even before body positivity and body neutrality movements emerged - we resisted the common narrative regarding exercise. The narrative that we should use fitness to lose weight, look better naked, or burn the calories from an undisciplined week of eating. Our name itself, "Comfy Fitness”, was born directly from that push-back.
Over the course of Comfy Fitness’ existence, we’ve been actively resisting the mainstream narrative around why we should move and how we should relate to our bodies. But you know that old adage “what you resist persists?” Well, that has been our experience too.
So after 19 years, we’re not doing it anymore.
Before you email or text your condolences about our shuttered business, however, we assure you: We will never stop our mission to guide people toward a more meaningful, connected and radiant physical existence in the best way we know how - through movement. It’s just going to look different.
We are unfolding something new, something that more accurately reflects who we’ve become as movement practitioners. Because when you’re dedicated to knowing oneself through the truth of the body, transformation big enough to no longer fit one’s previous identity is almost inevitable. This shift is not complete yet, but we think it will be an invitation into something our culture of performance, “fix-it” and domination hasn’t gotten to define yet - which means we can be creating from a place of inspiration rather than resistance.
We are excited to be on the forefront to help shape a new way for people to experience their bodies. And to be sure, our practices have already been doing that for years, but our brand and offerings have lagged behind the maturation happening inside of Comfy Fitness.
Stay tuned. We will be revealing our new identity soon and saying goodbye to the one that has served us for 19 long years, but no longer does. If we are to honor the evolutionary current of life, then yes, all good things must come to an end.
This is a photo of the very first rendering of our very first logo, created in 2007.