The Sports Index

10/21/2026

weekly newsmakers:

Fund manager pumps $176 million into Amer Sports, CEO $7 million, plus "unusually large" options activity

2 new IPOs

Are English futbol finances "dangerously exposed"?

Sports is a multi-trillion industry. Are $Trillions more about to flow in?

Sports as barometer for broad market tsunami change

Did ousted Trump press secretary slander Shaq-backed Beachbody?

much more...

Fund manager pumps $176m into Amer, CEO $7m, plus "unusually large" options activity; 2 new IPOs; Are English futbol finances "dangerously exposed"; Sports is a multi-trillion industry, are $Trillions more about to flow ...

10/12/2026

The $ports Index ® is near the epicenter of the 'futures' of the next generation economy while cowboy capitalists run fast, break things

* The NFL asks SCOTUS to clamp down on prediction markets

* A legendary NCAA basketball coach is 'trapped-up' on capitalism and the "Protect College Sports Act"

* Frasers grabs a piece of Under Armour

* Agent iQ revives idea of investment in athlete future earnings

* and a deluge more...

The $ports Index ® is near the epicenter of the 'futures' of next-gen economy while cowboy capitalists run fast, break things; NFL asks SCOTUS to clamp prediction markets; Coach 'trapped-up' on capitalism & "Protect Coll...

10/04/2026

* Record sports ETFs validate concept

* The Knicks and Rangers get separate stock listings on Oct 26

* Michael Jordan is still a bull marketer yet Nike struggles. Active player LeBron James isn't helping but did he help Sixers "Bloom"?

* adidas signs "Spider," Metallica

* Brooklyn Nets deal with Alibaba.com could signal China tech easing

* Columbia Sportswear and GXO 10-year pact

* Robinhood on sports, crypto, prediction markets

* Trophy Games along with Mike Tomlin's Minecraft stadiums and Mattel underscore sports/game/toy connection

much more...

Record sports ETFs validate The Sports Index; Knicks, Rangers stock listings; Jordan bull marketer but LeBron helps 76ers "Bloom"; Adidas signs "Spider," Mettalica; Nets' Alibaba deal signals China tech ease; Columbia, G...

09/27/2026

The $ports Index® (The Sports Index) sports stock market paradigm is hitting full stride with stocks and stats as sports stat ETFs and an assembly line of IPOs flood the zone. This week...

* More clarity on Authentic Brands Group and NODWIN Gaming IPOs

* FutureSports adds MLB to NHL stat-based ETFs

* Amplify launching public/private pro sports ETF

* REX Financial launches Alpha Sports MLB and NHL stat-based ETF

JD Sports expands into Mexico, says "matter of time" before Nike rebounds but did Nike `ignore' capitalism?

* DraftKings plays both sides of and while Kalshi hands critics ammo

much more...

Clarity on Authentic Brands, Nodwin Gaming IPOs'; FutureSports adds MLB to NHL stat-based ETFs; Amplify public/private pro sports ETF; JD Sports expands into Mexico, says "matter of time" before Nike rebounds but did Ni...

09/22/2026

weekly newsmakers in the and sectors

Roblox model might upend sports league licensing for video game developers and publishers

Shareholder urges Atlanta Braves sale pre-lockout

ESPN's $100M Joe Buck deal spotlights Disney Duck-ets

Mbappe market-maker for On Holding soccer shoe forray

Nike $200M Miami U deal

Bank of America buys $1B shares of DICK'S Sporting Goods

Genius Sports or revenue regardless of change?

Oura's Los Angeles Dodgers deal and using sports to impact IPOs

much more...

Roblox model might upend sports league licensing, EA & devs; Shareholder urges Braves sale pre-lockout; ESPN's $100M Buck deal spotlights Disney Duck-ets; Mbappe market-maker for On; Nike $200M Miami deal; BAC buys $1B D...

09/14/2026

latest:

* Two more sports IPOs

* Genius Sports 4 new deals

* Flurry of NFL deals

* GameSquare acquires FanEngine sports & entertainment assets

* FanDuel reups w/ NFL

* LeBron James ditches DraftKings for Polymarket as DraftKings CEO insists prediction markets aren't taking sportsbook Business Insider

* The Sports Index 'secret sports money clock'

Much more...

2 more sports IPOs; Genius Sports 4 new deals; Flurry of NFL deals; GameSquare acquires FanEngine sports & entertainment assets; FanDuel reups w/ NFL; LeBron ditches DraftKings for Polymarket as DraftKings CEO insists pr...

09/05/2026

Weekly BULL-etin on by

L.A. Clippers penalties provide glimpse into how teams might soon fall under securities law

NFL executive joins former RNC chair for Sports One IPO

As legality issue heads to Supreme Court, teens find loophole to gamble

Kroenke Sports is now the top multisport power after buying the LA Angels buy

Metaplanet acquires 95.7% of esports provider Super League Enterprise

Shameful ethics week for sports, stock market media

Much more...

NBA Clippers penalties & how sports teams might fall under securities law; NFL exec joins former RNC chair for Sports One IPO; As prediction markets head to SCOTUS, teens find loophole to "bet"; Kroenke #1 multisport pow...

08/30/2026

weekly news Academy Sports + Outdoors opening 200 in-store shops, fund manager inflows; Varsity Brands rumors ramp up; NFL gets Everpass into potential DAZN IPO; HBO's Hard Knocks for NFL execs; Escalade Sports paws at pet market; Callaway Golf's bad-bad week; Upper Deck Hasbro licensing deal, fund managers pour in; Oops, did Trump Jr. inadvertently insinuate prediction markets are gambling? Much more...

Academy opening 200 in-store shops, fund manager inflows; Varsity IPO rumors ramp up; NFL gets Everpass into potential DAZN IPO; HBO's Hard Knocks for NFL execs; Escalade paws at pet market; Callaway's bad-bad week; Uppe...

08/22/2026

news: New York Rangers, Wolfpack & Canlan Sports show ice sports on fire; 4 new but not ESPN; A second sports stats ETF files SEC paperwork but is sector just more "dangerous nonsense?"; as check & balance; Progressive covers NCAA gridiron ground; Arctos takes 10% of Atlanta Falcons; Huge fund manager plays in Atlanta Braves Hasbro stock; much more...

Rangers, Wolfpack, Canlan show ice sports on fire; 4 new IPOs but not ESPN; A second sports stats ETF files SEC paperwork but is sector just more "dangerous nonsense?"; The Sports Index as capitalism check/balance; Progr...

08/15/2026

Los Angeles Lakers fire-sale sets NBA record without open bids as New York Knicks prep solo stock; Is owning sportsbook stocks "gambling"? Trump sowing chaos w/ in 'gambling' push? GameStop now wants to partner w/ eBay, expand trading cards biz; Apollo closes $2B stake in New York Yankees; Blackstone pays all-cash for MarineMax; weekly news, much more...