The Sports Index

06/05/2026

Sports pied piper for ; Li-Ning Distributor in Vietnam's 'year of shoe dog' as Stephen Curry deal sparks seismic change in Asian ; 's beast mode; Brunson burns stock market oil for Madison Square Garden Sports; Take Two allows gamers to virtually pummel CEO; Insurer Nationwide buys Columbus Crew stake; much more...

Sports pied piper for stock tokenization, prediction markets; Li Ning's 'year of shoe dog' as Curry deal sparks seismic change in Asian sneaker economics; Trump's 'Cowboy Capitalism' beast mode; Brunson burns stock marke...

05/30/2026

IPOs swing racket sports to elite; DICK'S Sporting Goods weathers Foot Locker integration drag; lululemon $30m fund buy-in, settles w/ founder; Manchester United return$▲ to UEFA Champions League; Houston Rockets owner buys Caesars Entertainment; A "fix" for Ferrari's stubby `sports' car; GameStop ups eBay stake; , whose son has expo$ure, forcefully pushes ; much more...

Pickle, padel IPOs swing racket sports to Wall Street elite; Dick's weathers Foot Locker integration drag; Lulu $30m fund buy-in, settles w/ founder; Manu return$▲ to Champions League; Rockets owner buys Caesars; Ferrari...

05/23/2026

? inches toward 'game of chance' as family conflicts & radical policy shifts overwhelm financial system; Sports bets pretense to 'predictify' anything; Polymarket wants private company 'stocks', should The $ports Index® go IPPO? Authentic Brands Group IPO; New York Knicks New York Rangers on Fanatics separate tracking stocks; NFL team stake sales; If Chicago Bears were a stock, would investors jones for Indiana? Hella more hella more...

Capitalism closer to 'game of chance' as Trump family prediction market conflicts & radical policy shifts overwhelm financial system; Sports bets pretense to 'predictify' anything; Polymarket wants private company 'stock...

05/16/2026

Are leagues/teams/players being careless w/ their sports cred? First it was crypto scams. Are prediction markets the next wolf in sheep's clothing?

Sneaker giant foot-war battle has upstarts nipping at the soles of Nike

Does Atlanta Braves Braves MLB-best record translate to stock gains?

UFC WWE parent company hops aboard bull riding ;

GameStop regroups after eBay nay but boom could be wild card

Kalshi named official for Madison Square Garden as entire sector and ops under intense scrutiny

much more...

Sneaker giant foot-war battle; Does Braves MLB-best record translate to stock gains? Teams, leagues could be forking over credibility too easily; TKO rides bull riding bull market; GameStop regroups after eBay nay but co...

05/10/2026

weekly newsmakers GameStop aims for much larger eBay; More investment bank M&A as William Blair assumes Inner Circle Sports; NFL births metric-based ad & IP verticals; Big Disney earnings but this NFL co-'parent' still must pony up for broadcast rights; EA - Electronic Arts Madden NFL proves fans thirst for content; Sporting goods, apparel, activewear, video games, toys, esports, sportsbooks, prediction markets, outdoor sports, motorsports, marine boating, gym, fitness, wellness, much more...

GameStop aims for much larger eBay; More investment bank M&A as W Blair assumes Inner Circle Sports; NFL births metric-based ad & IP verticals; Big Disney earnings but this NFL co-'parent' still must pony up for broadcas...

05/01/2026

weekly newsmakers adidas big wins in Boston Marathon, ▲ earnings, Bundesliga; "Trillion-dollar" sports industry content expansion by Yahoo Finance, Apollo Global, FOX & Zucker; Funds pump hundreds millions more into sports; J.P. Morgan, Marsh, Skyward Specialty, InStudio, KKR, more belly-up to raise sports bar; Games, gaming, crypto, motorsports, sportsbooks, prediction markets, marine power boating, gym and fitness, much more...

Adidas big wins in Marathon, ▲ earnings, Bundesliga; "Trillion-dollar" sports industry sports business content expansion by Yahoo, Apollo Global, FOS & Zucker; Funds pump hundreds millions more into sports; JPMorgan, Mar...

04/24/2026

weekly newsmakers Churchill Downs corners 2/3rds of ; PayPal 3rd NFL financial partner; Fintech Airwallex "biggest ever" sports campaign w/ Arsenal; Sports ▲ "white hot investment thesis"; Rogers closer to MLSE IPO spinoff or private equity stake sale; lululemon hires Nike exec as CEO; Inspired Entertainment rev$ deals; much more...

Churchill Downs corners 2/3rds of Triple Crown; Paypal 3rd NFL financial partner; Fintech Airwallex "biggest ever" sports campaign w/ Arsenal FC; Sports▲"white hot investment thesis'; Rogers Com closer to MLSE IPO spinof...

04/17/2026

weekly newsmakers: Women move $ports needle; TPG $2B to take college biz to PE; Sports biz media content ▲ exponentially; Chicago global HQ? BIRD brainchild is go AI, shares ▲ but is it "ridiculous"? Rory's Masters Tournament marketing WHOOP; GameStop digital trading cards; much more...

Women move $ports needle; TPG $2B to take college biz to PE; Sports biz media content ▲ exponentially; Chicago global sports crypto HQ? BIRD brainchild is go AI, shares ▲ but is it "ridiculous"? Rory's Masters marketing ...

04/15/2026

A little taste of what's marinating in the stew at www.TheSportsIndex.com, to be served Friday upon market close.

are spending ▲BIG on sports but Ally Financial and insurer GEICO seem to be all-in on women's sports in particular, the former having this week achieved a 50/50 marketing dollar split between men and women - one year ahead of schedule.

Question: Are these winning marketing strategies that will result in tangible ROI? We serve up the usual hot-take in our Friday BULL-etin

04/11/2026

weekly summary: U.S. Bank and NFL "cultural evolution" in fin-lit partnership w/ QB Mendoza as Chief Financial Playmaker; At least 3 new IPOs; T$I exclusive, does self-exclusion out itself as gambling? Trading card inventory flows out as soon as it comes in, again likened to stock market; much more...

US Bank/NFL "cultural evolution" in fin-lit partnership w/ QB Mendoza as Chief Financial Playmaker; At least 3 new IPOs; T$I exclusive, does PM self-exclusion out it as gambling? Trading card inventory flows out as soon ...