12/09/2025
TGI Sport has today announced a leadership transition designed to accelerate the company’s next phase of growth. James Rushton has been appointed Chief Executive Officer, succeeding Martin Jolly, who will move into the role of Executive Chairman.
With several strategic technology acquisitions, we have shifted from a traditional rights and representation business into a technology-first enterprise with best-in-class capabilities across virtual advertising, advanced broadcast solutions, AI-driven media systems and integrated commercial services. While doing so, we have expanded from 150 to more than 440 employees across 50+ cities and significantly increased our revenue base.
With this new foundation in place, the transition to Rushton represents a natural progression scaling TGI’s deep-tech capabilities and accelerating our role as a leading global sports-technology enterprise. Rushton brings over 25 years of experience in global sports media and digital business to the role. He is widely known for his long tenure at DAZN and its predecessor Perform Group, where he played a key role in transforming the company into a global sports streaming powerhouse.
Martin Jolly , Executive Chairman, said: “TGI Sport has undergone one of the most significant transformations in the sports industry. We moved decisively from a rights-driven business to a technology-first enterprise with world-class products serving advertisers, broadcasters and streamers worldwide. This shift reflects where global sport is headed - towards sophisticated, customisable, tech-enabled experiences for audiences everywhere. With this platform in place, James is the right leader to take the business forward."
James Rushton, CEO, TGI Sport, said: “TGI Sport is, at its core, a technology company. Its virtual advertising systems, advanced broadcast technologies and integrated media platforms are truly best-in-class. The company has built an exceptional technology foundation that is ready to expand further and faster. I’m excited to build on this transformation and help TGI Sport scale its technology solutions to meet the global industry’s demand for personalised, tech-enabled engagement.”
George Pyne of Bruin Capital commented: “The transformation TGI Sport has achieved under Martin’s leadership is exceptional by any standard. Few companies in any industry have pivoted as aggressively or as successfully into a technology-first model. James brings the global digital, product and commercial experience to scale this technology platform even further and guide the company into its next era of rapid innovation and growth. We are thrilled to have him on board.”
