Fritz Wilke Racing

Fritz Wilke Racing We are a Chelsea, Michigan-based Sports Car and Karting Team. We're an American Sports Car Racing Team.

Come join Team FWR here: https://fritzwilke.com/about-team-fwr

We race on road courses throughout the United States. We are a group of people who love racing and we’d love to have you join us at the track! As an FWR Team member you'll be a part of our 2021 National Runoffs season! We’re headed to Indianapolis Motor Speedway for this year’s Runoffs! You're welcome to come to any or all of our rac

es as our guest. Let us know a week ahead of time and you'll be on our guest list at registration. We'll keep you up to date with an email from time to time to let you know what's next for us and how we did at our last race. Also, you'll know first about special offers for Team FWR merchandise! Plus, you'll get a sweet Team FWR sticker for your toolbox, race car or wherever you choose. We're so excited to have you as part of the team as we compete throughout the country this summer and finish up at Indy for the 2021 National Championship Runoffs!

If you set aside the logo placements and the social posts — what unique assets does your racing program offer a sponsor ...
04/18/2026

If you set aside the logo placements and the social posts — what unique assets does your racing program offer a sponsor that they can't get anywhere else?

This is a question we work through with new clients. The answer is rarely what the driver expects.

Most drivers undersell. Getting it right is what makes the difference when you're in a real conversation with a brand.

Curious what comes to mind when you think about it.

04/16/2026

Sunny and gorgeous at New Castle Motorsports Park this past weekend!

A sponsorship question for the group.How many of you have gone after sponsors for your program and come away with cricke...
04/15/2026

A sponsorship question for the group.

How many of you have gone after sponsors for your program and come away with crickets? Great idea, awesome activation ...and then silence.

I'm curious about what you are seeing in club racing today. The world is changing, and unfortunately, the silent response is becoming more common.

As you may know, I work in sponsorship coaching for the CHARGE agency. I raced in SCCA B-Spec years ago and even wrote a book about branding and sponsorship. In sponsorship coaching, I talk to racing drivers all the time, and I see some trends emerging.

What are you seeing out there? Trying to understand where your challenges are today.

This season has been a whirlwind so far! So glad we compete in CKNA!
05/25/2025

This season has been a whirlwind so far! So glad we compete in CKNA!

Hey everybody!Watch your notifications for an invite to follow Will on Ollie Rocket Racing. Thanks for support his raci...
05/13/2025

Hey everybody!

Watch your notifications for an invite to follow Will on Ollie Rocket Racing. Thanks for support his racing dreams!

This song is totally stuck in my head now!
04/08/2025

This song is totally stuck in my head now!

- some fun from Mobil 1. :)
04/08/2025

- some fun from Mobil 1. :)

Lol when I was uploading this video the file was named "Mclaren.mp4.4"MP 4.4 is a McLaren Car ModelAll copyright goes to McLaren.Favourite F1 Driver? Rosberg...

How cool is this! Please support the companies that support racing! Aerobrew Coffee Company is Will’s newest partner. ...
03/31/2025

How cool is this! Please support the companies that support racing! Aerobrew Coffee Company is Will’s newest partner. We’re super excited to begin this journey with the team at Aerobrew!



https://aerobrewcoffee.com

Yup…
03/28/2025

Yup…

Hmm. Looks like rain at New Castle this weekend…

📸 via Rocket Gear Media

Let’s hope the weather holds. Not looking great at the moment…
03/28/2025

Let’s hope the weather holds. Not looking great at the moment…

First club race of the season this weekend!
03/28/2025

First club race of the season this weekend!

Let’s go!



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Chelsea, MI
48118

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