Fritz Wilke Racing

04/22/2026

I'm a sponsorship coach at CHARGE. We approach motorsports sponsorship from a different direction than most coaching programs.

Our background is on both the driver side and the brand side. We've spent time where the proposals land, and where they're developed.

We recognize that the drivers who get deals — and keep them — are consistently doing something different from the ones who keep getting turned down.

It's not results. It's not social reach. It's not deck design.

It's something more fundamental. And it changes the way drivers approach every conversation with a brand.

04/21/2026

Club racing drivers sometimes miss the mark when trying to connect with sponsors.

They lead with exposure. Logo on the car, posts on social, trackside presence. Here's our audience, here's our reach.

The challenge for grassroots racers is that a brand can buy exposure for less money on Google or Instagram. Competing on exposure alone is a race to the bottom.

The drivers who close deals aren't selling exposure. They're selling something partners can't get anywhere else.

Figuring out what that is, for your specific program, is where the real magic lives.

04/18/2026

If you set aside the logo placements and the social posts — what unique assets does your racing program offer a sponsor that they can't get anywhere else?

This is a question we work through with new clients. The answer is rarely what the driver expects.

Most drivers undersell. Getting it right is what makes the difference when you're in a real conversation with a brand.

Curious what comes to mind when you think about it.

04/16/2026

Sunny and gorgeous at New Castle Motorsports Park this past weekend!

04/15/2026

A sponsorship question for the group.

How many of you have gone after sponsors for your program and come away with crickets? Great idea, awesome activation ...and then silence.

I'm curious about what you are seeing in club racing today. The world is changing, and unfortunately, the silent response is becoming more common.

As you may know, I work in sponsorship coaching for the CHARGE agency. I raced in SCCA B-Spec years ago and even wrote a book about branding and sponsorship. In sponsorship coaching, I talk to racing drivers all the time, and I see some trends emerging.

What are you seeing out there? Trying to understand where your challenges are today.

05/25/2025

This season has been a whirlwind so far! So glad we compete in CKNA!

05/15/2025

Check out Will’s Ollie Rocket Racing page and follow along on his karting adventures!



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Follow driver Will Wilke as he chases his racing dream!