Jackie Murphy: The Business Coach For Yoga & Pilates Studio Owners

Jackie Murphy: The Business Coach For Yoga & Pilates Studio Owners Big studio playbook. Boutique soul. Scaling yoga & Pilates studios past $30K/mo.

Built a 1,000-member studio •
Coached 200+ inside Studio CEO Program
👇 Start here

What if you took a month off and your team ran a 30+ new student challenge without you?Not someday. Right now.This is wh...
09/15/2026

What if you took a month off and your team ran a 30+ new student challenge without you?
Not someday. Right now.
This is what becomes possible when you shift from solopreneur to CEO with a real leadership team.

Most studio owners are trapped in the same cycle:
→ Classes maxed out
→ Teaching every single day
→ Revenue capped by YOUR hours
→ Hiring feels too risky
→ Systems? Non-existent

Here's the truth: Your studio can't grow beyond you without the right people and processes in place.

In this week's podcast episode, meet a studio owner who:

Started teaching from her basement
Scaled to 2 sold-out locations
Built a leadership team that shares her vision
Created systems so strong her team ran a 30+ new student challenge while she was on maternity leave
Pays her team well AND maintains healthy profit margins

We dive into:
→ How to know when it's time to expand (even in smaller markets)
→ The hiring strategy that turns team goals into shared goals
→ Why you need an instructor recruitment funnel
→ Building a sales culture that feels authentic
→ Integrating additional services like nutrition coaching
→ Creating true freedom through systems
This isn't just about Pilates studios. It's about building a business that serves you as much as you serve your clients.

🎧 Listen now - comment Podcast and I'll DM you the link!

What's the biggest barrier keeping you from scaling right now? Drop it in the comments 👇

Comment “podcast” and I’ll send you the full summer strategy podcast ❤️
06/02/2026

Comment “podcast” and I’ll send you the full summer strategy podcast ❤️

Your ceiling isn’t your schedule. It’s a leadership problem. The studios that scale aren’t the ones with better ideas. T...
04/18/2026

Your ceiling isn’t your schedule.
It’s a leadership problem.

The studios that scale aren’t the ones with better ideas. They’re the ones willing to make the hard call sooner — on the hire, the ad, the follow-up, the price, the offer.

That’s what we’re working through inside the Scale Your Studio Challenge next week.

April 20 — 24, 2026 Monday through Friday, 11:00 – 12:00pm EST Live on Zoom.
Replays available through Sunday, April 26. Free to join.

Over 5 days, we’ll work through:
→ The leadership decisions you’ve been putting off
→ The marketing systems (including paid ads) that actually drive consistent leads
→ The sales process that turns those leads into recurring revenue
→ The team and structure so your studio stops running on you.

This isn’t more information.
It’s where you actually implement what your next level requires.
Whether you just opened your studio or you’re scaling past $100K months — you belong in the room.

Comment CHALLENGE and I’ll send you the link, or tap the link in my bio.

Sometimes the fastest way to grow is better support, not more strategy.More time has to be spent on YOU the most importa...
03/30/2026

Sometimes the fastest way to grow is better support, not more strategy.

More time has to be spent on YOU the most important asset to the business than working in the business itself.

01/28/2026

When most studio owners hear about a big Black Friday number, their first thought is:
“That must have been chaos.”

Long hours.
Constant posting.
Stressful decisions.
Burnout waiting to happen.

But that’s not what happened here.

One of my private coaching clients — a Pilates studio with two rooms — generated $81,605 over Black Friday weekend, and the process was calm, strategic, and repeatable.

So let’s break down how this actually worked — and what you can learn from it.

Comment podcast now 👇

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Charleston, SC
29401, 29403, 29405, 29407, 29409, 29412, 29414, 29424, 29425, 29455, 29492

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