07/29/2026
Sunday, Jackson Koivun won the 3M Open in just his third start as a professional — 24 days after turning pro — holding off world No. 1 Scottie Scheffler by three shots and setting the tournament scoring record.
Written on his glove: Confidence. Trust. Dominate.
That’s not superstition. That’s a cue.
Under pressure, attention narrows. It doesn’t drift toward what you meant to remember — it drifts toward whatever you’ve rehearsed most. A word you see 100 times a day is a rep. Written down, it stops being a nice idea and starts being training.
We do this with every athlete we work with. Pick the word or phrase you want to live in alignment with, then put it where your eyes already go: batting glove, cap brim, bat k**b, bag tag, bathroom mirror, lock screen.
Two rules that make it stick:
→ A state, not a stat. “Aggressive,” not “3 hits.” You only control one of those.
→ Use it before the pitch, not after the mistake. It’s a cue, not an apology.
What are your three words? Drop them below 👇
DM “MINDSET” for mental performance training for your athlete, team, or program.
— Coach Russ & Coach Dan