06/12/2020
with
・・・
Dear Friends,
The awareness of long term injustice toward Black people and the consciousness of racial equality is growing in society, and it encompasses us as individuals and as a company. This awareness has led to change within DeFeet that is never going to stop. Even the process of making a statement has led us in directions we have never traveled in our 28 years of business. We don’t know how much of a difference we make in the big picture, but we know our thoughts and actions add up. We are going to do more as a business and in the cycling community.
Writing and talking about injustice toward Black people and systemic racism forced us to begin to understand how much we didn’t know and ask what we have discounted for our entire lives. We realized that talking openly with each other about racial inequality and racial injustice toward Black people specifically was a way to move into an obstacle, not around it. We don’t want to go around this. We also don’t want to simply move through it. It’s so large we are going to move into it, try to get to know it and try to be part of creating positive change and equality. For now, that change means learning. We are also going to support more programs that grow this consciousness. DeFeet has begun by creating an “Equality” sock, and we are donating 100% of the proceeds from this Sockfunding campaign to the Bahati Foundation, at www.bahatifoundation.org. To read the complete statement please visit DeFeet.com
