06/11/2026
Who’s gonna do it?
Coors Light is dropping the Tallerboy tomorrow and I genuinely need one.
It's an 18-inch stainless steel canister that holds three Coors Lights stacked inside it and keeps them cold. Thirty bucks, one per customer, goes live at 1pm tomorrow on their website. World Cup themed, tied to Andrés Cantor doing the GOOOOAL call. They actually nailed this.
Bots are going to have it gone before you finish reading this.
We already watched this exact thing happen with the Miller Lite soccer ball this summer. Held a 12-pack, retailed for $19.75, sold out so fast most real people never had a shot, and it was on eBay for over 400 dollars within a week. Someone paid over 400 dollars for a novelty beer cooler. That's where we are now.
The Tallerboy is $30. Figure out what that's going for on eBay by Monday.
Coors Light also built in a second drop on June 18 if you miss tomorrow. I will be there for that one too and will also not get it.
Anyway, if anyone manages to snag one and wants to move it for $31, I'm right here.
