The Winfield Creative

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Burlington, VT
The Winfield Creative

Smarter Socials. Stronger Marketing. Creating from Burlington, Vermont ✨

11/03/2026

Everything you do now affects how your 2027 sales start 💰

Buyers are taking wayyyyyyy longer to decide, and by the time they reach out, they’ve been watching for months 👀

We’re already shifting our client's social media strategy from chasing new followers to serving the buyers already following them, from polished results to showing the process, from ignoring objections to naming them out loud, and from testimonial quotes to real before-and-after stories. We’re also making sure the front door is ready and balancing the calendar across Discover, Double Check, and Decide.

Is your 2027 plan still your 2026 plan? Let’s talk. Get a check-up before 2027 sneaks up on you.

Comment AUDIT and we’ll send you the link to book a Stronger Marketing Audit. Prices go up at the end of the year.

11/02/2026

We’ve been getting pickier about who we take on as clients for 2027.

Do NOT hire The Winfield Creative if you want a quick fix, refuse to be on camera, are too busy to answer your inbox, want to approve every detail, care more about followers than sales, haven’t done the hard work on your why, or your business is a side hustle.

We’d rather be upfront about who we work best with: committed, established brands that trust the strategy, show up on camera, and collaborate with us along the way.

If you didn’t flinch at anything you’ve read, we should talk. Fill out an application to see if we’re the right fit. Link in our bio and at thewinfieldcreative.com ✨

11/01/2026

It's November, which only means one thing: everyone remembers they have a newsletter.

10/30/2026

What's a marketing trend you're just... over?

10/29/2026

Your profile isn’t a billboard (and us Vermonters know how much we HATE billboards)

One of our clients had too many offers to promote at once, so her profile was talking to strangers who didn’t know who she was yet and of course, weren't going to buy from a person they didn't trust.

So we gave her profile one goal and one goal ONLY: Get new people into her Facebook community.

Inside the community, she builds relationships and sells the exclusivity of her programs. On her socials, we shifted to no constant promo, just content that reaches new audiences and makes them feel heard and valued.

Trust did the selling. So viewers became real-world fans and when she was ready to promote an upcoming course launch, people were primed and ready to buy.

Andddddd at a recent conference people approached her like a celebrity, literally asking for selfies non-stop! Now she’s sold out through the end of the year and booking into 2027 ✨

Imagine your calendar filling because your profile did the introducing. Fill out an application to see if we’re the right fit to find your front door offer. Link in our bio and at thewinfieldcreative.com

10/29/2026

Who decided that "more content" was the answer to every marketing problem?

10/27/2026

Not every agency is created equal and who you spend your hard earned dollars with matters.

These are the characteristics that I would look out for if I were to hire a social media management service for my brand:

🎨 Off-screen creative hobbies: This one might seem a little weird to mention but if you were to take away AI and the algorithm, a truly great marketer should be able to find inspiration from the real world. Whether it be from a conversation overheard at a coffee shop or the way a product is displayed in a store… or in our case our team’s love for improv, DnD and off-roading on the weekends

📲 A slightly unhealthy obsession with internet culture: Seeing the full evolution of social media from launch to full embedding into our lives has its perks. The best social media managers consume the platform as their craft. They notice when the algorithm shifts before it’s announced, they can see a new feature gaining traction and understand what it means for their clients, and they’re excited to test things with their own content so clients aren’t their guinea pigs.

🧠 A data-driven brain: everything in marketing is understanding what the data is telling you and doubling down on what is working. Your social media manager should be able to look at your analytics, identify your foundational successes (such as content types, topics, and formats that consistently out) and build a strategy around them

👀 A strategist’s eye: if you were to hand your marketing team any post (yours, a competitor’s, a random brand) can they tell you exactly why it worked? Was it the hook? The format? The timing? The emotional residence? The way it spoke to a specific person’s specific problem? The analytical eye is the difference between someone who just posts content and someone who builds a strategy with purpose

Social media is a long game and the person you hire next is probably the most important relationship you will have in 2027. We aren’t looking for brands to just casually date and neither should you.

Slide into our DMs to inquire about our retainer services ✨

10/27/2026

The real Halloween costume is a social media manager who says they doomscroll for "research purposes."

10/23/2026

Name a company whose marketing you'd copy if you were allowed to.

10/22/2026

Put your actual, raw opinion out into the world and see what happens.

Address

Burlington, VT
05401

Website

http://thewinfieldcreative.com/

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