06/14/2026
Today, I want to take a moment to recognize the man behind the brand—Doc.
What many people see are the finished products, the custom paint jobs, and the amazing fish-catching gear. What they don’t always see are the countless hours of creativity, dedication, and hard work that go into making it all happen.
Doc has an incredible talent for turning an idea into a work of art. His attention to detail, passion for painting, and ability to constantly come up with new designs never cease to amaze. Every flasher, every custom project, and every new color combination starts with his imagination and skill.
Beyond the shop, he’s also balancing the demands of running a business, being a husband, a father to four girls, and making time for family and friends. It isn’t always easy, but he does it with determination and heart.
We’re grateful for the creativity he brings to everything he touches, the sacrifices he makes behind the scenes, and the example he sets every day. If you’ve ever fished one of his creations, shared a conversation at a show, or supported our small business, you’ve seen a piece of his passion at work.
Thank you, Doc, for all that you do. We appreciate you more than words can say.
